Premium outdoor media owner Ocean Outdoor is working with Glasgow shopping destination St Enoch Centre to install a full motion digital outdoor screen in the city centre. The 12.8m by 6.1m high definition screen went live on April 29.Ocean Outdoor marketing director Richard Malton: “This is the first screen we are installing in Glasgow … Glasgow was our first port of call and we had been looking at installing one there for a while.”
Glasgow, which hosts the 2014 Commonwealth Games, is the UK’s largest retail centre outside of London. St Enoch Centre is one of the busiest shopping malls in Scotland, attracting more than 20 million shoppers last year.
The Screen @Glasgow St Enoch is located at the junction of Argyle Street and Buchanan Street, attracting more than 1.237 million impacts per two weeks.
Susan Nicol, St Enoch Centre’s general manager, said: “As well as the obvious commercial potential which the new screen will offers to advertisers, we also see excellent opportunities to use it to showcase community, cultural and civic information.
“We believe the screen will provide an excellent vehicle for interacting with visitors coming to Glasgow for events such as the Commonwealth Games and the MOBOs.
“However, now it is essential we think creatively about how best to utilise the allocation of viewing time which isn’t dedicated to advertising, ensuring it is used productively to showcase the city’s many attributes.”
Stuart Patrick, chief executive of Glasgow Chamber of Commerce, said: “This is an excellent use of the public realm, while the decision to install the first Scottish city screen in Glasgow shows the city’s standing throughout the UK. It will also be an excellent screening location for the 2014 Games, drawing crowds towards our retail hub.”
Ocean Outdoor’s management team completed a buyout of the company in May 2012 backed by LDC, part of Lloyds Banking Group. and Ocean’s Tim Bleakley will be presenting at The DailyDOOH Investor Conference which is being held in New York 23rd to 24th October 2013.
About St Enoch Centre
St Enoch Centre, owned and managed by Ivanhoe Cambridge, is located in Glasgow’s busy city centre, one of the UK’s top shopping destinations outside London. The first of its kind in Scotland, St. Enoch Centre was officially opened in 1989 and has since become one of the city’s favourite shopping destinations.