Late last week, Posterscope UK announced that it had strengthened its leadership team with the appointment of Ben Milne as Head of Innovation. Milne, who joins from his role as MD of Posterscope China, will take a seat on the board and work alongside senior management to help deliver the agency’s pioneering vision for the future of the outdoor advertising industry.
Milne will be responsible for ensuring that Posterscope’s output is constantly pushing the boundaries and incorporating the agency’s ecosystem approach to OOH planning.
Areas such as digital content, social and mobile integration, interactivity, real-time, the use of new data sources and cutting edge technology will be key focal points and Milne will be driving collaboration with a range of associated specialist disciplines within Posterscope’s media agency customers.
He will also work closely with Postercope’s innovation division, Hyperspace, which he co-founded in 2002 as well as partners including LIVEPOSTER and EE.