DailyDOOH

Today, Tuesday, April 9, 2024 in Times Square the public are invited to play ‘Pong’ on the largest screem it has ever been played on. From 16:00 – 22:00 members of the public are invited to scan a QR code on a digital billboard to play Pong with another passerby. Whoever wins the game will […]

COMMB is dedicated to gaining a deeper understanding of agency planners/buyers, brand marketers, and media owners through their recently launched surveys. These comprehensive surveys delve into various topics, aiming to grasp the nuanced perspectives of these audiences, particularly their views towards Out-of-Home advertising and beyond. This particular survey focuses on the integration of OOH within […]

Ushio Inc., a trusted leader in light sources and optical equipment for industrial processing, visual imaging, and life sciences, and parent company to Christie has announced the appointment of Takabumi Asahi as chief executive officer of Christie Digital Systems USA, Inc. Effective April 1, 2024, Asahi will assume his new role, succeeding Koji Naito. Asahi […]

Yvette Meijer has joined Wildstone as European Operations Director to drive the company’s next stage of European digitisation and growth. Yvette joins Wildstone with over 35 years’ of operations, procurement and management experience across the telco industry, having previously worked for Ericsson, Nokia, Colt Technology Services and most recently Cellnex Netherlands. At Cellnex, she served […]

The Out of Home Advertising Association of America (OAAA) the leading trade group representing the entire OOH advertising industry, announced today the appointment of Andy McDonald as its new Senior Vice President, Government Affairs. In this role, he will advocate for the out of home industry at the state and local levels and work with […]

Zitcha, who partnered with Broadsign 12 months ago to integrate the Broadsign out-of-home advertising platform with Zitcha’s retail media platform has just announced a deal with the world’s third largest home improvement and gardening retailer to launch a full digital retail media network across South Africa. Australian-founded Zitcha has been engaged by Leroy Merlin to […]

OAAA and OOH UNITED have announced the exceptional delegates selected for the 2024 Future Leaders program. This groundbreaking initiative was designed to empower and support the next generation of leaders in the out of home industry. Selected from a competitive pool of applicants, the winners demonstrated outstanding talent, dedication, and leadership potential. Each winner brings […]

BT and Global, the Media & Entertainment Group, have announced a 10-year partnership to upgrade the UK’s legacy payphones and roll out more digital hubs for local communities – in a move that we are told, will provide better connectivity and hyper-local advertising in more than 200 towns and cities across the UK. Global will […]

Walmart is taking its retail media business to the next level by expanding the options it offers advertisers on Walmart Connect (launched back in 2021 as a revamped version of the Walmart Media Group) to enable advertisers to drive more effectiveness with their overall media spend. Bottom line it is designed to provide advertisers the […]

Departure Media has been named the winner of the Des Moines International Airport advertising concessions contract following a competitive bid process. Departure Media will now manage the design, implementation, sales, and maintenance of the advertising program across the entire airport terminal. The collaboration marks Departure Media’s first step into the Iowa market, expanding its client […]