Author Archive

#ISE2012 ‘Guess The Cup’

Tuesday, January 31st, 2012

Geny Caloisi

IAdea is giving away USD100 to each winner of a ‘Guess Which Cup‘ game being played at participating IAdea partners including Scala, Advantech and Stinova at #ISE2012. During the gameplay, a ball is placed under one of three cups shown on-screen. The cups are then shuffled randomly several times during which the player is expected […]

Ding! Ding! All Aboard!

Thursday, January 26th, 2012

Geny Caloisi

It’s all aboard the bus as ‘LoveContent Hits The Streets‘ and heads up the Euston Road for a close up view of a few of the exciting new digital formats and campaigns likely to feature strongly in this year’s Love Content awards… Quiet at the back please!

#ISE2012 Win A Free Trip To #InfoComm12

Wednesday, January 25th, 2012

Geny Caloisi

InfoComm International will have their very own booth at #ISE2012 next week in Amsterdam where one can… Participate in their GAME SHOW, taking place every hour, on the hour! Answer questions about InfoComm and win tons of fabulous prizes Enter a prize draw to win a free trip to #InfoComm12 in Las Vegas later in […]

#ISE2012 Hantarex Stand #11E70

Tuesday, January 24th, 2012

Geny Caloisi

At #ISE2012 YCD are co-exhibiting with their Italian partner Hantarex on Stand #11E70 – of course they are, when was the last time they took a stand on their own anywhere in the world, Ed It looks like ComQi’s delayMirror will not be the only retail mirror on display in Amsterdam as YCD’s Yael Elstein […]

Amscreen Encourages New Year’s Health Resolution

Monday, January 23rd, 2012

Geny Caloisi

Danone are running a campaign across the Amscreen Forecourt network targeting consumers to ‘Drink pure in the New Year‘ while offering a promotion to win a weekend trip to a five star hotel… The promotion supports the Evian brand and more specifically the 750ml sportscap product. We understand that this is the first water brand […]

It’ Qvik To Go For Mermaid

Monday, January 23rd, 2012

Geny Caloisi

Almost exactly a year on from news that Mermaid had acquired Headline.TV comes news that Mermaid have reached a new agreement with petrol forecourt supplier / retailer Q8. Mermaid and Q8 have collaborated closely with Instore TV, which plays a major role in Q8’s ‘Qvik To Go’ shop concept, since 2006. This new agreement however […]

‘Digit Al’ Doesn’t Do DOOH

Monday, January 23rd, 2012

Geny Caloisi

Digital UK, the organization that is managing the TV digital switchover, seems to choose not to go digital itself when it comes to its awareness marketing message. Although it has turned to outdoor for its latest advertising campaign, instead of using digital signage it has opted for static wraps, posters and upholstery. As well as […]

Fashion Is Collaboration, Says ALDO

Monday, January 23rd, 2012

Geny Caloisi

Footwear store ALDO, is reaching out to its audience in London through Selfridges window to present its Rise collection using a video wall in Oxford Street. Rise is an interesting concept, where the brand has teamed up with young designers to support and promote their talent. ALDO Rise website states that ‘fashion is no longer […]

James Roles Joins JCDecaux

Friday, January 20th, 2012

Geny Caloisi

JCDecaux, the UK’s leading Outdoor advertising company has appointed James Roles from News International as Director of Client Development. In this newly created senior role, James will have a remit across JCDecaux’s portfolio and will report to Spencer Berwin, He will head up an expanded client team of four, comprising Isabel Howett, Business Development Director […]

Marketing Budgets Conservative Due To Economic Uncertainty

Friday, January 20th, 2012

Geny Caloisi

The latest IPA Bellwether survey reveals that many companies have reviewed their marketing budgets in the last quarter of last year, resulting on a minimal upward revision – net balance* of 0.6% (down from 3.4% in Q3). Business optimism is falling further in the face of economic uncertainty, to levels seen prior to the onset […]