Archive for August, 2007

Student Union TV - What is your excuse?

Tuesday, August 21st, 2007

Like that of stadium network owner, MDM.TV with the football season, the SubTV business in Universities in the United Kingdom is also seasonal.
Craig Harris at SubTV has been busy with the following campaigns

Specsavers
Bargain Booze
Black Sheep (Film trailer)
Megabus
STA Travel
TVL
3 Mobile
Colgate
TFL
Die Hard DVD
Click the Pepper
Daywatch
McDonalds
MTV
Family Guy series 6
Tesco mobile
Bargain Booze
Threshers local
Paramount pictures
Times

Specsavers are running a number of [...]

Adrian J Cotterill

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Digital Eyelight at East Midlands Airport

Monday, August 20th, 2007

The folks at Eye Corp have added some more digital screens to their installations at airports - and can now be seen at East Midlands Airport in the UK as well.
The units themselves, 46″ diagonal single sided (which have been around many years now) look very similar to the units that Esprit Digital (slightly larger [...]

Adrian J Cotterill

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A Digital Signage Finalist for Red Herring Asia 2007 (VJIVE Networks)

Sunday, August 19th, 2007

VJIVE Networks have been particularly active with Digital OOH in India, working in the Retail, Financial, Pharmaceutical, Beauty and Travel sectors.
They have just been selected as a finalist for the Red Herring 100 Asia 2007 Awards.
See http://www.herringevents.com/asia07/index.html
The finalists are from 16 countries including China, India, Japan, Singapore, Korea, Australia and Vietnam.
The finalists and winning companies [...]

Adrian J Cotterill

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Digital Screens at St Pancras

Sunday, August 19th, 2007

Interactive Kiosks at St Pancras
It was widely reported last week that Titan Outdoor won a six-year advertising contract against stiff opposition at St Pancras International train station, London (the new hub for the Eurostar). The station is likely to get up to 44m passengers passing through each year.
I think we can expect something digital [...]

Adrian J Cotterill

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Broadsign to launch their own Blog

Wednesday, August 15th, 2007

Apart from Minicom’s Blog (if you don’t have it bookmarked then see my Blogroll) I am not a fan of any vendor specific Blog.
It is very difficult to be objective (obviously) and very difficult to have any form of impartial informed comment (surely what Blogs are all about).
Anyway I have just learnt that Broadsign are [...]

Adrian J Cotterill

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Why I have been buying shares in Avanti Screenmedia

Wednesday, August 15th, 2007

I have received countless emails about Avanti, about their recent cash flow crisis and of course about their (spectacular) share price fall.
I don’t believe that they are “dead in the water” as some people have speculated - in fact I believe that a newly slimmed down Avanti (since the de-merger of their Satellite operations) and [...]

Adrian J Cotterill

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Q8 and Pergo Rollouts in Scandinavia

Wednesday, August 15th, 2007

I am off to Copenhagen for a few days from Thursday and will be visiting a couple of network operators and content providers.
One of the companies I am most looking forward to meeting is ScreenVisuals. I quite like their company history and how they have become involved in digital OOH.
They started life as “Unplugged” back [...]

Adrian J Cotterill

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Kaleidovision win 160 Gala Bingo Halls

Wednesday, August 15th, 2007

If you thought you had problems rolling out new networks, spare a thought for the Kaleidovision Network Operations Centre in Hertford and Willow, the A/V installation company…
6 Weeks, 160 Sites, Twilight Installs ONLY (23:00 to 10:00am)
Hot on the heels of a successful 5 site trial with Gala Bingo in June, Kaleidovision, who have been working [...]

Adrian J Cotterill

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A 182″ (4m x 2m) Screen visible in direct sunlight!

Wednesday, August 15th, 2007

4, 6, 16, 32, 48, 64, 96 Sheet Sizes
I have been spending a lot of time recently looking at the vagaries of digital screen sizes - especially large format screens - 6 sheets and / or 80 inch diagonal and above.
I have been very impressed with Esprit Digital’s (almost) 6-Sheet double panelled display (those of [...]

Adrian J Cotterill

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Coming soon - the DailyDOOH Podcast

Tuesday, August 14th, 2007

The Macmillan Cancer Support campaign creative is almost finished. It’s going to be a great cross-network campaign (certainly the largest ever across EMEA) with almost 20 networks signed up to donate air time and take part.
Being an executive producer on the content side of things has been a great experience for me. [...]

Adrian J Cotterill

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