DailyDOOH

British Petroleum’s Innovations Group has been working with StoreCast Media (part of CAN Media) and the Hughes Satellite folks on a BPTV trial in three petrol filling stations, one in Derbyshire and two in Milton Keynes, Buckinghamshire for 6 months or so now. It looks like the trial is going to continue for a little […]

Many of you will know that I am one of the biggest fans of LinkedIn – the business person’s social networking site!! View my profile at http://www.linkedin.com/in/aideycot Yesterday saw my network grow to over 1,500 people. I am always asked how many of these people I know? The answer is surely “not enough of them” […]

Today, having been kindly invited by those nice folks at CAN Media, I am off to The Life Channel Launch Event At Chelsea Football Club. It seems that the Hammersmith and Fulham Primary Care Trust has recently brought The Life Channel to GP surgeries and health centres across the Borough (with regard to Doctor Surgeries […]

Digital View Media are kindly sponsoring this event and will be announcing (if they have not done so already a new name and a new brand). You will remember that Cisco sponsored the event last time – we always need a sponsor in order to help pay for the event (location, catering etc.) The week […]

4, 6, 16, 32, 48, 64, 96 Sheet Sizes Print out the attached PDF (works best in Portrait) and stick it on your wall as an easy aide-memoire of outdoor sheet sizes.

Unlike in life (H2G2 = 42), I have always stated that the magic number for Digital OOH in the UK is 118,817 !!! That’s the number of traditional 4 Sheets, 6 Sheets, 16 Sheets, 48 Sheets, 64 Sheets and 96 Sheets in the UK as published by Postar back in November 2006 (when we launched […]

Our European Digital Signage Survey that is running August and September 2007 is starting to take off and we are already getting a lot of data in. Even this early in the process, we are able to take a detailed look at one country that you may not immediately think of as a hotbed of […]

Purple Dog TV (a strange name for any company I feel) – previously in development as enroutemedia (there seemed to be two of these so now thankfully only one), is a recent new entrant to the Captive Audience Transport sector. By November 2007 Brian Main and his team at Purple Dog TV will have 150 […]

I was 100% convinced that after the shocking showing that the leisure industry networks gave Mastercard during last year’s World Cup that they would never (ever) return to the digital OOH advertising space. Mastercard have either decided to try another vertical sector or those clever folks at abc media / Universal McCann could, as we […]

Three previously disparate individuals / companies have joined forces to create a new power house for digital out of home content provision. Our sector desperately needs more and more good content providers who understand the medium. See http://www.iamigo.co.uk The web site still needs further development work but I know that the guys wanted to get […]