The Digital Evolution Will Take Time so says Alex Johns, Managing Director of iblink writing in Marketing Week 20 December 2007.
The article starts off well, talking about the intense interest in (digital) 6-Sheets by the outdoor media owners - a fact (though we believe that the digital sweet spot for outdoor media owners world wide [...]

I have just been given a sneak preview of a Viral Video that Screen Expo have done. It’s very short AND you need to watch it 2 or 3 times to ‘get it’
It is EXCELLENT, truly EXCELLENT and has a great message for our industry, especially the media owners, planners and buyers and better [...]

For the past 3 months we have been looking in some detail at the various Digital Signage vendors - the folks doing the hardware, software and content management systems in the digital out of home space and we have put together our top 10, as below, based on various criteria detailed later in this post…
=1 [...]

I see that last week Adwalker had teams of promoters at the West Bromwich Albion versus Charlton football match.
Can you believe that they distributed 20,000 pairs of T-Mobile ‘texting gloves’ (being the wrong side of 40 I am not sure what a ‘texting glove’ is and why you would want one - all the youngsters [...]

Chanel was on cabvision earlier this month, or to be more precise the Chanel Maison d’Art show, this year named “Paris-Londres” which took place on the 6th Dec 2007 was backed up by a 4-day campaign featuring 50 Cabvision taxi cabs which chauffeured VIPs around London.
This is obviously a good brand to be associated with [...]

Person Counter
Several of you have already asked us for more information on the “Person Counter by Wututu” that we discussed in an earlier post.
Xavier Capellades and his team have a stand at Screen Expo in February where you will be able to see the product for yourself but in the meantime attached is a [...]

Here’s our take on the Frost & Sulllivan claim that Scala have 34% of the digital signage market (previous post on the subject here).
First, we need to better understand what Frost & Sullivan are reporting. It’s obviously all signage - so corporate and non advertising installs (what they, we and iSuppli tend to call [...]

The Screen Forum Ltd tell us that their next ‘networking event’ will be “… held towards the end of January - and will cover the topic of Audience Measurement”
Having worked closely with two of the major European audience measurement vendors (and our very own Spanish Head of R&D, well being Spanish, and understanding what the [...]

In Continental Europe when (monetary) change is handed over to you (the consumer) by the cashier it is typically not handed to you in your hand but instead placed on a “pay tray” in front of you.
When I lived in Munich in the early 1990’s I found this a bit disconcerting to start with but [...]

What better way to announce to the world that “Freddie Starr Ate My Hamster”, “Elton Takes David Up The Aisle” or “Turnip 0 Swedes 1″ than a wireless based Digital Signage system that delivers headlines for newspaper publishing groups at the point of sale (see picture above).
In November, Newsquest, a regional newspaper publisher, completed an [...]