DailyDOOH

Airport media specialist EYE is headline sponsor of this year’s Fresh Awards which take place today, Wednesday, 30th September at the Printworks in central Manchester. Paula Kelsey, Director of the Fresh Awards, told us “We’re very excited about the number of entries this year; there’s a really strong showing across all three programmes. It comes […]

Interesting article in Tuesday’s San Francisco Chronicle entitled ‘Can billboards spruce up Market Street?‘ In an attempt to neaten up the rather neglected lower Market Street area of our beautiful city, it appears that the local authorities are seriously considering a move that would place a series of digital billboards, each  of up to 500 […]

Thanks to many months of work by members of the Canadian Out-Of-Home Digital Association/Association Canadienne de l’Affichage Numérique (CODACAN), Canadian media planners and buyers now have a better means of understanding the audiences and dynamics of DOOH media networks operating in a wide variety of venues – and, need we add, less excuse not to […]

Today’s financial institutions are continually challenged with developing meaningful marketing campaigns to support new customer acquisitions, cross-sell/up-sell products, and provide outstanding customer service. Banks in today’s competitive marketplace are, as so many reports say, embracing digital signage, DMiR and digital out-of-home networks to create differentiation, improve the customer experience and increase same branch sales. Bloomberg […]

Because of the Chinese government’s decision to reject the merger, the proposed purchase of the Digital Out-of-Home assets of Focus Media Holdings, Ltd. by Sina Corporation has been scrapped. Sina operates China’s largest web portal. In statement released Monday, Sina CEO Charles Chao said, “The delayed consummation of the transaction has negatively impacted the business […]

Last week saw TouchTunes unveil a new corporate identity which if we understand correctly is that everythingh of theirs will come under the new umbrella name of TouchTunes Interactive Networks. Charles Goldstuck, President and CEO, TouchTunes Interactive Networks told us “The new name builds on our core foundation of music and represents a logical next […]

These days, there’s been an increasing trend in the type of projects that I’ve been working on. Some very sophisticated multi-modal campaigns focused on creating a unified brand experience across the entire digital media ecosystem have at least, doubled in number (at least for me). Interestingly enough, these upcoming marketing campaigns don’t put DOOH, or […]

Before packing my toothbrush for a quick hop down to sunny Madrid for a day at  El evento profesional por excelencia de la industria Digital Signage, or Total Media in English, I decided to check again on the exhibitor count. Today there are 48 signed up exhibitors, a 70% increase on last (the first) year. This compares […]

On Sunday 27th September EnQii’s EMEA President, James Abdool abseiled 450 ft down Guy’s Hospital Tower, err the tallest building in London (that can be abseiled) to raise some well deserved funds for the Evelina Family Trust for their home away from home for families who have a child needing long-term treatment at Guy’s & […]

Following the demise of Tim Bleakley it looks like CBS Outdoor have created a brand new position of UK Operations Director, a position which we are told will be “specifically focusing on the London Underground operations”. Perhaps this was in response to the mess that they have made of the digital network over the last […]