Archive for December, 2009

Outcast To Replace Its Scala Network?

Tuesday, December 22nd, 2009

Adrian J Cotterill, Editor-in-Chief

Rumour in the US is that Outcast may be about to replace its Scala network with something new? Eric Heatzig joined Outcast as VP Technology recently and he was formerly Chief Technology Office at TElentice – however It won’t be TELentice that has won this but it will be sure interesting to know who it […]

Labatt Plans Expansion Of In-store Digital Merchandising Program

Tuesday, December 22nd, 2009

Gail Chiasson, North American Editor

Strong, immediate boosts in sales has prompted Labatt Breweries of Canada to more than double the footprint of its in-store digital merchandising program currently underway in western Canada. Labatt, one of Canada’s longest-established and most successful brewing companies and a member of Anheuser-Busch InBev, produces more than 60 quality beers and operates seven breweries across […]

Misc 1 – #DSTop10 Vendors Update

Tuesday, December 22nd, 2009

Andrew Neale

We’ve briefly covered EnQii and STRATACACHE and BroadSign ahead of our Top 10 Digital Signage Vendors 2010 list being published in February. Edior’s note: Now it’s the turn of our #TechOpsDir to give his thoughts on CoolSign (we will cover these guys in more detail in a further post over the next few weeks), TELentice […]

Engagement Drives Mobile Ad Innovation

Monday, December 21st, 2009

Gail Chiasson, North American Editor

“Advertisers and agencies have to rethink the way that they reach consumers,” says Dave Courtney, CEO of San Francisco-based JiWire, the mobile audience media company that reaches over 20 million unique users per month across its Wi-Fi media channel. “With people on the go more than ever before, brands must find a way to engage […]

Grapes, Sour? Third Aisle, Next To The Hard Cheese

Monday, December 21st, 2009

Adrian J Cotterill, Editor-in-Chief

For those of you who pay for or receive complimentary copies of Stephen Platt’s online rag ‘Platt Retail Institute’s Journal of Retail Analytics‘ the Fourth Quarter 2009 Issue has an interesting piece from Trotter’s Independent Traders – for anyone interested in some of the history of Tesco Screens it’s definitely a must-read. Many people close […]

BroadSign – #DSTop10 Vendors Review

Monday, December 21st, 2009

Adrian J Cotterill, Editor-in-Chief

Ahead of our Top 10 Digital Signage Vendors 2010 list being published in February and having already covered EnQii and STRATACACHE it’s time to turn our attention to BroadSign. BroadSign of course were number 3 in 2008 and number 3 again in 2009. We do like their software. We really do like their software. It’s […]

U.S. Mobile Web Grew 3.16% To 66.9 Million Users

Monday, December 21st, 2009

Gail Chiasson, North American Editor

Millennial Media‘s November Scorecard for Mobile Advertising Reach and Targeting (SMART) shows that the U.S. Mobile Web grew 3.16% to 66.9 million users. Consumers watched movie trailers leading into Thanksgiving Day, looking for information to select a show time and theatre. A 30% increase in interaction rates within the Entertainment–Movie vertical was observed on Thanksgiving […]

MicroTiles In Europe (Yippee, ISE)

Sunday, December 20th, 2009

Andrew Neale

We have been asked a lot recently when and where folks will be able to see Christie Digital MicroTiles in Europe. We are pleased to say that the first opportunity is not far away – Feb 2nd to 4th in fact at ISE in Amsterdam – Christie of course are Platinum sponsors of ISE. Christie […]

Abu Dhabi Media Company Recruiting

Friday, December 18th, 2009

Adrian J Cotterill, Editor-in-Chief

Andrew Wood, a very good friend of ours is looking for an Outdoor (Out of Home) Sales Manager in Abu Dhabi. Andrew is leading a new MENA focused Digital Out of Home Business based in the UAE and owned by Abu Dhabi Media Company This is a unique opportunity to join one of the largest […]

Large Format Landscape Digital

Friday, December 18th, 2009

Chris Sheldrake

EYE announced this week the first in a $3.5 million investment programme, launching new high-impact Large Format Landscape Digital sites. As you can see from this artist’s impression the new sites are four times larger than the existing landscape sites (supposedly are the same scale as roadside supersites) . EYE are excited as they see […]