Archive for December, 2009

STRATACACHE – #DSTop10 Vendors Review

Friday, December 18th, 2009

Adrian J Cotterill, Editor-in-Chief

Following on from last week’s post ‘EnQii – #DSTop10 Vendors Review‘ this time around we are going to take a look at STRATACACHE, our number 2 in 2008 and number 10 in 2007. Remember we said we’d be harsh in our appraisals – (perhaps) being nice again when we do the Top 10 Digital Signage […]

TomTom Measures Billboard Ad Views

Thursday, December 17th, 2009

Chris Sheldrake

Media Week recently reported that “advertisers can now know which billboards are most likely to be read by drivers, using new software from satellite navigation specialists TomTom”. The software basically identifies where motorists are regularly stuck in traffic along with their driving speed for any hour of any day. Media Week went on to report […]

New Site, New Banner, New Flier

Thursday, December 17th, 2009

Alex Hughes

Amigo Digital pulled out all the stops this year targeting advertisers and agencies alike with a big marketing push. ‘One Size Does Not Fit All‘ was the theme of their campaign which highlighted the technical and creative diversity of this industry and the challenges facing advertisers and designers looking to design for multiple screen shapes, […]

Replacing Bulletin Boards With Digital Signs

Thursday, December 17th, 2009

Chris Sheldrake

RedPost‘s mission is to replace the world’s bulletin boards with digital signs and here we see an announcement from them of the launch of a pilot program they have developed in partnership in the vibrant, eclectic Wicker Park and Bucktown neighborhood, northwest of Chicago’s Loop. The pilot program consists of thirteen digital signs displaying a […]

NYTimes.com Ninth Annual Year In Ideas

Thursday, December 17th, 2009

Adrian J Cotterill, Editor-in-Chief

This is not one of our picks for the year, see our preparation The DailyDOOH Best Of 2009 (Prep) but as we always complain that not enough is done to get our industry in the mainstream press it’s ABSOLUTELY GREAT to see the New York Times pick up on this ‘Advertisement That Watches You‘ Designed […]

DOOH Expo, London 2010 Days 1 And 2

Thursday, December 17th, 2009

Chris Sheldrake

DOOH Expo, London 2010 #DOOHExpo is the digital out of home marketplace event for advertisers, agencies and media owners running alongside the highly successful Screen media expo event #ScreenMediaExpo in London in May next year. Screen Media Expo Europe of course returns in 2010 for its fifth anniversary year with new dates, a new venue, […]

Barnardo’s JCDecaux Innovate Digital 6-Sheet

Thursday, December 17th, 2009

Chris Sheldrake

In a 2-week out-of-home campaign, a specially designed 42” interactive screen has been installed at a bus shelter on Tottenham Court Road featuring video content shot by renowned commercial director, Frank Bryant. Pedestrians and commuters will be able to watch a looped clip of a young female crying with a call to action gesturing the […]

Cisco To Launch Ad Exchange

Wednesday, December 16th, 2009

Adrian J Cotterill, Editor-in-Chief

Cisco were keen to keep this quiet but word reaches us that they are planning to launch (though ‘announce’ without real customers might be a better description) an online digital signage / mobile ad exchange system. A system that would of course end up competing with the likes of Adcentricty, BookingDooh and SeeSaw. By all […]

Formerly PRN…

Wednesday, December 16th, 2009

Chris Sheldrake

Perhaps connectiMED should actually be called FormerlyPRN, check out just how many of their management team are former PRN employees… Peter Cullen – President He was formerly EVP Business Development for Thomson Out-Of-Home Networks following the acquisition of Premier Retail Networks (PRN) by Thomson in August, 2005. At PRN he served as EVP/GM Premier Retail […]

The DailyDOOH Best Of 2009 (Prep)

Wednesday, December 16th, 2009

Adrian J Cotterill, Editor-in-Chief

It’s December 2008 (note the year) and we wrote ‘The DailyDOOH Best Of 2008‘ and aim to do so again in the coming weeks. It was a popular post, summarising much of what (we thought) was good about the year. That list included the likes of InfoComm, Step Brothers, Google App Integration, WalGreen’s Spectacular, OVAB […]