Archive for July, 2010

Amscreen Forecourt Network Event Packs

Wednesday, July 28th, 2010

Adrian J Cotterill, Editor-in-Chief

As the build-out of Amscreen’s forecourt network reaches completion, digital out of home media sales house Digicom has launched the first forecourt network packs. These are designed to make it easy and cost-effective for advertisers to access particular audiences at particular times of the year or around particular events, optimising budget and advertising influence by […]

#CETW Keynote – Chris Borek, Target

Tuesday, July 27th, 2010

Chris Sheldrake

Chris Borek, Target’s Senior Manager, Interactive Multichannel Experience, will answer mission-critical questions in his keynote address that will kick off Customer Engagement Technology World, November 10-11, 2010 in New York City.

IMAX Make Equity Investment In Laser Light Engines

Tuesday, July 27th, 2010

Gail Chiasson, North American Editor

IMAX Corporation, Toronto, has signed a memorandum of understanding with Laser Light Engines, Salem, New Hampshire-based developer and manufacturer of ultra-high brightness, laser-driven light sources. Under the terms of the agreement, IMAX plans to make an equity investment in Laser Light Engines, and Laser Light Engines would develop a custom version of its laser light […]

Clear Channel Appoints Joseph Bagan

Tuesday, July 27th, 2010

Chris Sheldrake

Clear Channel Outdoor has appointed Joseph Bagan to the newly created position of Chief Operating Officer, Clear Channel Outdoor – Americas, effective immediately. He will report directly to Ron Cooper, President and CEO of Clear Channel Outdoor – Americas. Bagan’s appointment completes the Company’s realignment of its operating structure which includes a recent implementation of […]

Secrets of Selling DOOH

Tuesday, July 27th, 2010

Gail Chiasson, North American Editor

Market Works International Inc., a business development and strategic marketing firm specializing in digital out-of-home and the digital signage industry, has released a White Paper entitled, Secrets of Selling DOOH Advertising to Agencies & Advertisers. Authored by Geri Wolff, president and CEO of Market Works International and well-known conference program chair and media liaison for […]

RMG And MTV College Television Network

Tuesday, July 27th, 2010

Gail Chiasson, North American Editor

Under an exclusive new partnership between RMG Networks, San Francisco-based digital place-based media company, and MTV, the companies’ sales and marketing reach has been extended through mtvU, MTV’s college television network, and across RMG’s place-based video networks that reach 35 million consumers every month in locations including gyms, downtown cafés, and major U.S. airlines. As […]

Street Dancing At The Pump

Tuesday, July 27th, 2010

Gail Chiasson, North American Editor

Irvine, Clifornia-based PumpTop TV viewers are getting an inside look this week at what happens behind the scenes at the World Hip Hop Dance Championship. The world’s best street dancers are squaring off all week with the hopes to take home the title of World’s Best Street Dance Crew and $20,000 in cash prizes. The […]

New RAMVision Iconic Screens

Tuesday, July 27th, 2010

Adrian J Cotterill, Editor-in-Chief

Spotted last week going up in Blackburn, North England and reported exclusively here yesterday Ramvision’s first iconic installation at Regional & Capital’s Blackburn Mall which now seems to be live, as shown in the pictures below… We understand that this 16 screen system is made up of Samsung UX series screens powered by YCD Multimedia’s […]

rVue In Dalliance With Traci Lords?

Tuesday, July 27th, 2010

Gail Chiasson, North American Editor

Dallas-based TracyLocke, an Omnicom Group Inc. agency, has made an alliance with rVue Inc., a subsidiary of rVue Holdings, Inc. of Fort Lauderdale with the aim of capitalizing on the agency’s expertise in the rapidly growing digital out-of-home medium as well as the efficiency of rVue’s DOOH demand-side solution. TracyLocke will use the platform to […]

TONY Kids’ Augmented Reality Cover

Tuesday, July 27th, 2010

Gail Chiasson, North American Editor

Time Out New York (TONY) Kids has launched what is believed to be the world`s first-ever magazine cover to be enhanced by mobile augmented reality. The TONY Kids’ August issue will actually sing from the newsstands for anyone with a Smart Phone. The user can simply point a Smart Phone at the magazine cover and […]