DailyDOOH

In March 2012, Kinetic and JCDecaux launched the largest trial of NFC enabled 6-sheets in Reading. Working with 13 clients from GroupM agencies, campaigns ran across all the poster sites in Reading and in the Oracle shopping mall, over a four week period. Nick Mawditt, Global Director of Marketing and Insight for Kinetic said, “The […]

27 intrepid bikers from the world of media set off today to attempt Europe’s classic Milan to San Remo Gran Fondo in Italy, in aid of raising money for Leukaemia and Lymphoma Research (all organised by Kinetic). Ranging from the experienced racer to the more steady novice rider, the Fifth Annual Kinetic Cycle Challenge will […]

Avenza Systems Inc., developer of cartographic software, has partnered with Mapmobility, Canada’s producer of printed urban mapping products, to announce the largest offering of Canadian digital maps for consumer use on the iOS platform. Avenza will host Mapmobility’s highly detailed maps in the PDF Maps app and digital map store, providing a new way for […]

Newad has made an exclusive indoor advertising agreement with New City Gas, a historic landmark and multidisciplinary space with a capacity of more than 4,000 in Montreal’s booming Griffintown district. New City Gas was the hub and anchoring jewel of all activities at the C2-MTL event which was underway all this week. In addition to […]

In its latest effort to help attract events, conferences and tradeshows, the Pennsylvania Convention Center has just deployed a NanoLumens Nanoflex LED Display, making it the third convention center in the U.S. to offer advertisers, meeting planners and show managers this digital signage technology that can bring vibrant digital messaging to just about any location […]

If you have an Apple iPad or an iPhone you may be familiar with the app Flipboard which puts a great twist on your twitter, facebook, LinkedIn feeds, etc… We tend to keep our use of it til’ Saturday morning and browse our feeds and read the Huffington Post (and bits of Wired) whilst waking […]

Out-of-home advertising revenue rose 4.5% in the first quarter of 2012 compared to the same period in 2011, accounting for more than $1.4 billion, according to the Outdoor Advertising Association of America. Washington, D.C.. The increase in revenue highlights steady positive year-over-year revenue growth since the second quarter of 2010- ie. eight consective quarters. “The […]

At #ScreenmediaExpo in London, people from all over Europe gathered to see the latest and greatest in Digital Signage and AOpen, being the pioneering industry leader in digital signage that it is, drove into Earls Court in a large lorry! Together with its partners Intel, Philips, Microsoft Windows Embedded and Net Display Systems the Digital […]

It’s hardly new but Boutique Film insists on calling it APP.VERTISING and claims its a “new concept … to allow brands to keep the campaign alive beyond the advertising platform”. The Geneva based company renowned for its networks of screens across Europe’s most prestigious ski resorts and across the Gulf Arab region, tell us that […]

This is somewhat different from what we usually hear about eye tracking technology: Usually it involves some kind of digital screen measuring viewers of the content and, especially, the advertising. But new technology at Vineland Research and Innovation Centre, Vineland, Ontario, is working to help decode consumer choices and grow market share for Canadian products. […]