Archive for October, 2012

Inlink Partners With Jetts Fitness

Wednesday, October 31st, 2012

Adrian J Cotterill, Editor-in-Chief

Inlink, one of Australia’s largest and fastest growing digital out-of-home media company, announced this week that it has partnered with Jetts Fitness to rollout digital screens and sponsored Wi-Fi services to 150+ fitness centres nationally. Jetts Fitness is Australia’s fastest growing health club franchise and was placed first in BRW’s 2012 Fast Franchises. Oliver Roydhouse, […]

DOOHgood Launches Hurricane Sandy Relief Effort

Wednesday, October 31st, 2012

Gail Chiasson, North American Editor

DOOHgood, an all-volunteer effort to use the promotional muscle of digital signage to do good, has ramped up efforts to help victims of this week’s super-storm in the US northeast. The organization is already making a Twitter app available at no cost to ad-based, retail and private digital signage networks, and is looking for help […]

TEN Makes Agreement For EYE Sale

Wednesday, October 31st, 2012

Gail Chiasson, North American Editor

Ten Network Holdings Limited has made a new and unconditional agreement to sell Eye Corp Pty Limited (EYE) to Outdoor Media Operations Pty Limited (OMO), the owner of oOh!media Pty Limited, an Australian outdoor advertising specialist. OMO is controlled by Champ Private Equity. The new agreement includes EYE’s operations in Australia, New Zealand, US, UK […]

#4GEE Everything Everywhere @atmAd

Wednesday, October 31st, 2012

Adrian J Cotterill, Editor-in-Chief

Every digital outdoor site in the UK has been taken over by EE today – EE (or Everything Everywhere) is billed as the UK’s most advanced digital communications company, with superfast 4G mobile and fibre broadband services. Above is the advert that played out across atmAd’s cash machine network.

Ann Bouthillier Named Chair Of AAPQ’s Board

Wednesday, October 31st, 2012

Gail Chiasson, North American Editor

Ann Bouthillier, president and CEO of PALM + HAVAS. Montreal, has been named to head the Board of Directors of the Association of Quebec Advertising Agencies, an association of 75 member agencies, for the 2012-2013 term. The Board of Directors also announced the appointment of Dominique Villeneuve as the Association’s general manager. Villeneuve, who assumed […]

Millennial Media Ends Follow-On Offering

Wednesday, October 31st, 2012

Gail Chiasson, North American Editor

Millennial Media Inc., Baltimore-based mobile advertising company, has announced the official end of its follow-on offering, reporting net proceeds of about $12.4 million. At $13.44 per share, a total of 10,578,048 shares were sold by Millennial stockholders. Its underwriters exercised their options to purchase 1.5 million shares of common stock and Millennial itself sold 921,952 […]

A Built-In Solution To Support Apps

Wednesday, October 31st, 2012

Gail Chiasson, North American Editor

Following months of testing the mobile solution, Helpshift has now gained a $3.2 million round of seed financing, led by True Ventures and Nexus Venture Partners, with contributions from a number of private angel investors. Helpshift was founded by Abinash Tripathy and Baishampayan Ghose a year ago to address what they considered an underserved market […]

Long Term Affordable Strategy 4 Short-term Rental

Wednesday, October 31st, 2012

Gail Chiasson, North American Editor

Video advertising displayed in select key Montréal subway stations is part of a new campaign for Discount Car and Truck Rentals. Discount offers short-term truck rentals by the hour at the low price of $9.95 (taxes and mileage extra). Rinaldi Communication Marketing, Montreal, oversaw the promotion of this new service. The ad agency developed a […]

DOOH INSIGHTS Soon Available on Amazon

Wednesday, October 31st, 2012

Russ Curry, Ministry of New Media

If you missed getting hold of a copy of DOOH INSIGHTS: The Best of 2013 (Volume 2 in our series) these past few weeks in London or during NYC #DpbMedia Week and you cannot wait until #dse2014 for your next big chance of a free copy (smaller distributions will take place in Düsseldorf and Amsterdam) […]

Mood Media Q3/12 Results Conference Call

Tuesday, October 30th, 2012

Adrian J Cotterill, Editor-in-Chief

Mood Media Corporation (ISIN: CA61534J1057) (TSX:MM / LSE AIM:MM) will hold its conference call to discuss its third quarter 2012 financial results with the investment community on Wednesday November 7 at 4:30 p.m. EST. Participants will include Lorne Abony, Chairman and Chief Executive Officer, and Ben Gujral, Chief Financial Officer.