Archive for February, 2014

#MWC14 @Manolo_Almagro NFC Entry

Tuesday, February 25th, 2014

Manolo Almagro, Q Division Managing Partner

If NFC is to ever have mass penetration then badge entry via it at #MWC14 is surely a must… So that’s how I got into the event yesterday!!

#MWC14 How Will Mobile Co-exist w/ Digital Signage?

Tuesday, February 25th, 2014

Manolo Almagro, Q Division Managing Partner

Some crazy stuff was happening in Barcelona yesterday – day 1 of the Mobile World Congress, here’s some of the highlights… Nokia is launching Android based phones. The entire industry was speculating why a Microsoft owned company would create a product line to compete with its own Windows Mobile platform. This product line is aiming […]

Pattison Outdoor Presents Its Unique Art in Transit Programme

Tuesday, February 25th, 2014

Gail Chiasson, North American Editor

As it has for the past seven years, Pattison Outdoor Advertising, is again the proud principal supporter and champion of the unique arts and culture initiative, Art in Transit. With a long history supporting arts and culture, Pattison is furthering its ongoing commitment to bringing art, design and media to a wider audience in collaboration […]

10 Foot Wave Moves Into Pro Sports With Bobcats

Tuesday, February 25th, 2014

Gail Chiasson, North American Editor

The Charlotte Bobcats recently partnered with Charlotte-based 10 Foot Wave, provider of place-based digital solutions, to incorporate its FanConnect platform within Time Warner Cable Arena. FanConnect, which is installed in more than 50 college venues, is making its professional sports debut with the Bobcats and Time Warner Cable Arena. FanConnect combines sponsor messaging with live […]

Bof?! Vous rigolez ! #LondonIsThePlaceToBe

Tuesday, February 25th, 2014

Adrian J Cotterill, Editor-in-Chief

#LondonIsThePlaceToBe is the phrase (turned into a hashtag) coined by NEC Display Solutions / VUKUNET’s Dirk Huelsermann at The DailyDOOH Gala Awards last November. Last weekend’s Sunday Times ran a story ‘Bof! BoJo, your city is merely so-so‘ (Bof! can mean many things in French depending on the context but typically it’s a ‘shrug of […]

Our 2014 New York Roadshow…

Monday, February 24th, 2014

Russ Curry, Ministry of New Media

Fresh from our London 2014 Roadshow (well, with Las Vegas in between) Adrian and I will be heading to New York City March 24 to March 26 for a similar waltz around the digital place based and digital outdoor folks PLUS some lengthy planning sessions with the DPAA for what can only be described as a […]

Market Thyme and Market Creations Install Mvix Signage

Monday, February 24th, 2014

Gail Chiasson, North American Editor

Installation of dynamic digital menu boards and digital screens across all locations has been completed by Mvix at Chicago’s fast growing fast-casual dining locations Market Thyme and Market Creations. Market Thyme and Market Creations are one of many fast-casual restaurants owned and operated by founder Bryan Choi. Since 1988, Choi has been a pioneer and […]

Boingo Offers Free Wi-Fi at Dubai Airports

Monday, February 24th, 2014

Gail Chiasson, North American Editor

We noticed last week that the more than 66 million leisure and business travelers that pass through Dubai Airports will now have access to complimentary Wi-Fi access from Boingo Wireless, allowing them quick and easy access to their email, social networks and favorite entertainment content for a defined timeframe. Boingo Media, Boingo’s advertising and sponsorship […]

oOh! Digital Signs Hijacked By Students

Monday, February 24th, 2014

Maddie Cotterill

Australia’s first integrated online and digital out-of-home content platform in the notoriously hard to reach tertiary education sector has launched today across more than 50 universities across the country. The new Hijacked platform by Australia’s largest out-of-home media company, oOh! Media, is like a giant digital campus where every tertiary student in the country can […]

Ogilvy Testing nFluence Media’s Autograph

Sunday, February 23rd, 2014

Gail Chiasson, North American Editor

It only takes half a minute to know about you. We’ve learned that Ogilvy Labs will begin using a new mobile-based technology that enables brands to quickly and easily develop incredibly intricate profiles for targeting consumers. The technology, named Autograph, uses a flashcard-style interface that captures 5,500 attributes about a consumer in about 30 seconds. […]