DailyDOOH

DPAA, the global trade marketing association, promoting the growth and digitilisation of out-of-home media and its growing role in the omnichannel mix, revently announced that it is enhancing its presence in Europe with the launch of a new office in UK. Founding Board members include: Alight Media, GroupM/Kinetic, Hivestack, i-Media, Mass Media, Rapport, Talon, and […]

The latest Advertising Association/WARC Expenditure Report shows that the UK’s advertising market was marginally up (+1.0%) during the second quarter of 2023 – on a par with AA/WARC’s July forecast of 0.9% growth – to reach a total of almost £9bn. The latest figures show key online formats, including search (+5.3%) and online display (+5.8%) […]

Captivate, North America’s leading digital-out-of-home video network, is expanding its content portfolio by announcing two new video content-focused partnerships with Tennis Channel, home of the ATP and WTA Tour, and Stadium, a multi-platform sports network, to enhance Captivate’s content offering with several new series. Captivate is set to serve up thrilling video highlights and recaps from […]

OUTFRONT Media Inc. (NYSE: OUT) and Bell Media announced earlier this week that they have have entered into an agreement to sell the Canadian business of OUTFRONT Media to Bell Media, a wholly-owned subsidiary of BCE (TSX, NYSE: BCE). The purchase price is C$410 million in cash, subject to certain adjustments and a holdback. The […]

Transport for London (TfL) is launching one of the world’s most unique advertising opportunities to search for media partners to manage, and further develop, its extensive advertising space across London’s transport network. The move is part of TfL’s commercial approach to fully utilise its assets to generate non-fare revenue. The funds generated from these large-scale […]

Half of advertising in 2023 involves some form of AI* and marketing is an industry that McKinsey predicts has one of the largest amounts of potential value to gain from AI**. ‘How Can Advertisers Leverage AI and Generative AI‘ is a call for papers which aims to help advertisers unlock the potential of both AI […]

COMMB, the Canadian Out-of-Home Marketing and Measurement Bureau, has joined forces with Environics Analytics to access comprehensive nationwide population movement data through its mobile-location services. This collaboration strengthens COMMB’s understanding of population behaviours and improves the accuracy of calculations for audience measurements, reach and frequency, as well as gross rating points (GRP) within the out-of-home […]

Travel Path Media, Canada’s first airport media company, celebrates the return of Canadian travel and the rise of retail media with a DOOH pilot featuring ten never-before-seen DOOH screens at eight of Canada’s busiest airports. Jamie Thompson, Travel Path Media’s Founder, can’t wait to see Best Buy’s brand partners on these screens, saying, “Best Buy […]

Billups has acquired OOH Labs, a Canadian independent media agency. The acquisition will no doubt provide Billups and OOH Labs customers with a greater reach across North America, enhanced programmatic capabilities, and extended access to Billups’ measurement and attribution solutions. Billups claims that this acquisition positions it as the largest OOH technology and managed services […]

In a first for the Canadian media market, Travel Path Media, an OOH travel and mobile data sales company working solely with airport media, launched this month. With exclusive representation of the world’s largest independent luxury lounge network, the Plaza Premium Group, North America’s biggest in-airport TV network, ReachTV, and Digital Out of Home screens […]