DailyDOOH

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has announced details for its Curated Cannes Experience and its marketing of the OOH industry to leading brands and agencies at the event.

Now in its sixth year, the DPAA Curated Cannes Experience connects senior level DPAA members with brands and agencies at private group meetings inspiring interactive dialogue and mutual education. In addition, members enjoy networking and connection events that make the large ad festival more maneuverable and actionable. While most of these events are limited to DPAA’s leadership member group, the Association will be enabling a select number of non-members to participate as available at The Global Digital Out of Home Cannes Cocktail Connector event with Yahoo! and brand marketers on Tuesday, June 20. You can access the party invite here (as last year’s event hit capacity limits, it is suggested that all apply early).

Barry Frey, President & CEO of DPAA told us “The entire global advertising community is at the Cannes Lions International Festival of Creativity,” said “It is essential that our members are there as well to educate and remind today’s leading brands of the power and innovation that has come from the Out of Home sector these past few years.”

For further information on joining the group at brand/agency sessions, please contact noah.klas@dpaaglobal.com. Senior level brand and agency executives joining DPAA this year include: Microsoft, Lenovo, Kroger, Snap, Shell Oil, Amazon Ring, MilkPEP, TUI, Assembly, Crispin Porter Bogusky, EssenceMediacom, GALE Partners, Dentsu, and more.

This year’s schedule also features a special session on economic and advertising forecasts with GroupM and investment bank Progress Partners.

adPlanet Retail Media Group by Coinstar which claims to be the largest grocery and retail DOOH network with measurable, verified impressions has signed a deal with AllOver Media who will now become adPlanet’s exclusive sales force focused on servicing WPP, Omnicom Group, Publicis, IPG, Dentsu, and Havas.

adPlanet Retail Media Group & AllOver Media partner to service the ‘big six’ agency holding companies for grocery DOOH. Buyers at these agencies will be able to use adPlanet’s expansive network of digital screens, with the potential to reach 1.4 billion monthly impressions across 162 DMAs.

Read the rest of this entry »

VIOOH has announced a strategic partnership with FRAMEN, a leading content distribution platform for screens in semi-public spaces.

We understand that this collaboration will provide advertisers with seamless access to FRAMEN’s extensive inventory for programmatic booking of out-of-home campaigns, utilising the VIOOH platform.

“We’re delighted to be announcing our strategic partnership with FRAMEN, whose specialised screens at semi-public spaces, such as gyms, co-working spaces and hotels, nicely compliments our existing inventory,” said Gavin Wilson, Global Chief Customer and Revenue Officer at VIOOH. “I look forward to seeing the many exciting campaigns to come from this new partnership. By utilising VIOOH’s premium supply side platform, and with access to FRAMEN’s leading OOH inventory, this collaboration will allow more advertisers to create high-impact, data-driven DOOH campaigns across the UK, France and Germany – with more markets to follow soon”.

By joining forces, FRAMEN and VIOOH offer advertisers unprecedented opportunities to engage with their target audiences through the extensive network of over 6,000 screens located in coworking spaces, gyms, hotels, bars, gas stations, and other semi-public locations. Advertisers can receive up to 500 million impressions which includes exclusive access to audiences at premium locations such as WeWork, Holmes Place, B&B and more. Digital out-of-home advertising in semi-public settings enables advertisers to precisely identify and target their audience based on contextual relevance, reaching business executives in coworking spaces, health enthusiasts in gyms, or shoppers in malls and supermarkets.

Read the rest of this entry »

Back in May Bloomberg reported that a Blackstone Media investment fund was to acquire a majority stake in New Tradition, likely valuing the business between USD 500-750 million.

Today Blackstone (NYSE:BX) announced that funds managed by ‘Blackstone Tactical Opportunities’ has finally acquired a majority stake in New Tradition Media.

John Watson, Managing Director, and Kern Vohra, Senior Associate, at Blackstone, said “Technological advancements in digital signage are transforming the way consumers engage with the physical advertising industry. Evan, Bret, Vince and Lu are respected leaders in this evolving market and have created iconic advertising activations across the country on behalf of their customers. We’re excited to leverage Blackstone’s scale, resources and relationships to support New Tradition’s continued expansion and innovation.”

It is believed that the New Tradition CEO Evan Richheimer and COO Brett Richheimer will continue to run the business.

ARAGO (formerly the Mediakeys Platform) and Broadsign this week announced a technology partnership that brings all the DOOH inventory available via the Broadsign supply-side-platform to ARAGO’s omnichannel demand-side-platform, making programmatic digital-out-of-home purchases accessible for the first time on the ARAGO platform.

With the combined technologies, retailers and brands can now access DOOH from one central location, and use it as a complement to other ad channels to personalize ads dependent upon the audience’s location.

The implementation is already in use to execute omnichannel campaigns by ARAGO clients spanning automotive, tourism, retail, and other business sectors. David Dumont, Head of Advertising at Mitsubishi Motors in France said, “We’re very happy to have access to DOOH through the ARAGO Platform, and to propose this new inventory to our local car dealers.”

“Delivering more value and new opportunities, this integration enables our clients to maximize local omnichannel campaigns through streamlined global DOOH inventory purchasing,” added Paul Cahierre, CEO, ARAGO.

“Broadsign is a major market player with must-have DOOH inventory, and we’re thrilled to have them as our inaugural DOOH partner. The Broadsign API made the integration simple, and because of our work together, ARAGO clients can better leverage the power of DOOH to further optimize their reach and spend,” explained Jerome Carriere, CTO, ARAGO.

ARAGO is an international full-stack DSP designed with and for retail networks to help them launch their digital advertising campaigns with ease. The tool includes multi channel & multilocal activations, geocentric tool, DCO tool, tailor made packages, dynamic reporting & flexible invoicing.

John Dolan, VP, Global Head of Media Sales and Service, Broadsign told us “ARAGO helps brands connect with audiences on a local level, an area where DOOH excels, creating a natural synergy between our technologies. Combining our DOOH SSP with ARAGO’s omnichannel DSP opens the door for advertisers to leverage DOOH to achieve better outcomes than with online and mobile advertising alone”

Join the AD Club of New York today for this virtual experience with industry experts as they deliver a compelling narrative on the topics impacting OOH at this point of the year.

The AD Club of New York and committee of media buyers continue to spotlight wins for brands talking advantage of this medium and provide a platform to discuss how OOH’s creative and digital applications command a place in the media mix.

The STATE OF THE INDUSTRY WITH OOH MEDIA BUYERS features: –

• Ryan Laul, President, OmNet and Board Member, The Advertising Club of NY
• Laura Brandes, Group Director, Rapport Worldwide
• Brian Rappaport, Founder/CEO, Quan Media Group
• Dave Yacullo, Chairman, Outdoor Solutions

The CLIENT CASE STUDIES features:-

• Jodi Senese, Chief Marketing Officer, OUTFRONT
• Randy Goldberg, Co-Founder + Chief Brand Officer, Bombas
• Ed Maher, RVP, Agency Partnerships, Clear Channel Outdoor
• Brad Backenstose, Client Managing Director, Wavemaker, New York

Wednesday, June 14th 12:00 – 1:00 p.m. EST (Zoom)

Diverse AI, a UK based dynamic membership organization dedicated to supporting and growing diversity in the field of Artificial Intelligence, is organising its launch event in London on June 21 at Curve Club, Westland Place in London.

The event promises an interactive evening where attendees will hear from the organisation’s founder, Toju Duke, on Diverse AI’s vision for an inclusive AI future, explore ways to actively participate in its mission, and get an opportunity to network with others in the AI community.

“AI is becoming ubiquitous and we firmly believe in its power to drive positive impact in society. However, the lack of diversity in AI and the broader tech sector is a well-known issue, which could lead to apparent biases in AI technologies that have negative effects on marginalised communities and the world at large – Diverse AI hopes to address this challenge by building a more diverse and equitable future through AI. We invite everyone to join our launch event and support our vision of an equitable AI future,” says Diverse AI’s founder Toju Duke who also leads Google’s Responsible AI programmes.

The London-based tech consultancy, Radically Digital, is sponsoring the event.

“We are thrilled to partner with Diverse AI for their London launch event. We believe that true progress can only be achieved when everyone has an equal chance to contribute and succeed. Diverse AI’s mission resonates strongly with us as we strive to break down barriers and bridge the gap in tech education and employment opportunities. Together, we aim to create a more inclusive and diverse tech ecosystem, where diverse perspectives and talents can thrive,” adds Bobby Idogho, CEO at Radically Digital.

The event is open to all and free to attend but advance registration is mandatory (click here to book spot).

Date: 21 June 2023

Time: 6.30-8.30pm

Venue: Curve Club, 15 Westland Place, London

Talon, the independent global Out of Home media agency, has appointed Stewart Easterbrook as its new Chairman. He brings extensive experience in media strategy and will lead Talon’s board in driving international growth and technological development.

Stewart’s appointment comes on the heels of a successful period for Talon, highlighted by the recent acquisition of Evolve, a rapidly growing independent specialist OOH business, and the acquisition of Novus Media Canada Corp, bolstering its growth in this market and giving global access to its best-in-class buying, planning, creativity and industry-leading technology platforms. As Talon celebrates its tenth anniversary this year, the company has expanded its reach with new office openings in Asia-Pacific and the Middle East, as well as securing new investment from Equistone Partners Europe, providing capital to continue its global expansion and technical innovation.

Barry Cupples, Group CEO at Talon, told us “Stewart is an extremely impressive business leader, with decades of experience guiding global media companies through expansion and transformational change. We are very proud to have him join the team at Talon at such a pivotal time, following the recent acquisitions and Talon’s commitment to both building upon this success and advancing our technological capabilities for the future. Stewart will play a vital role as we continue Talon’s ambitious growth plans.”

He is a seasoned advisor to multiple omnichannel companies in media, data analytics and technology. Since 2014 he has worked with MiQ, the leading global analytics technology and programmatic media specialist. Serving as Chairman for seven years before transitioning to an advisory role in 2022, he played a key role for MiQ, successfully attracting significant private equity investments.

In addition to his role at Talon, he serves as Chairman of Medialab Group, an award-winning agency specialising in data, digital and media planning. He is also a board member of Instrumental, the world’s leading online music talent discovery and management business, and a member of the management team that launched Content Inc., a specialist content marketing company.

Prior to this Stewart spent 17 years at Publicis Groupe in various senior management roles, including a five-year term as CEO of Starcom MediaVest Group UK. He later assumed the role of Executive Director of Digital Development, overseeing growth and innovation across SMG’s key European markets.

This year there seem to be more networking events than ever in, around, during and outside #InfoComm23. Whilst some of these will be invite only and many are already sold out (even if it does not say SOLD OUT below), we’ve tried to list as many of them here as we can: –

Tuesday June 13

16:00-18:30 Sony Appreciation Party, Kavas Mexican Restaurant, 9101 International Drive, Suite 1198, Orlando, FL

17:00-19:30 Daktronics Customer Appreciation, Café Tu Tu Tango’s Picasso’s Patio and Leonardo’s Bar & Lounge, 8625 International Dr, Orlando FL

18:00 Sixteen:Nine Mixer, (SOLD OUT) Vū Orlando | 9460 Delegates Drive, Orlando, FL 32837

18:00-23:00 Tech On Tap with AVNation, ICEBAR Orlando, 8967 International Drive, Orlando, FL.

Wednesday June 14

09:00-10:00 #AVinTheAm: Coffee & Swag Meetup, Starin Booth 2629

Seneca @ Top Golf (SOLD OUT)

14:30-15:30 AVIXA Diversity Council Meet-up in the AVIXA Member Lounge Room W206C

16:00-18:00 AVNation AVTweetup, Orange County Convention Center Room W304C

18:00-21:00 Edge InfoComm Reception, CUBA LIBRE (Edge members/partners only) (SOLD OUT)

18:00 – 20:00 AV Magazine Cocktails & Tacos, American Social Orlando, 7335 West Sand Lake Road #101 Orlando, FL 32819

17:00-18:30 SOLOMON Partners Media Tech LinkUp, The Hampton Social – Orlando at Pointe Orlando, 9101 International Drive

19:00-20:00 Starin VIP Party, Howl at the Moon Orlando, 8815 International Drive Orlando, FL 32819

20:30-21:30 ​Aurora’s Bitchin’ Bacon 25th Anniversary Party, ICEBAR ORLANDO, ​​​8967 International Drive Orlando, FL 32819

Thursday June 15

18:00 XUSC Cocktails and Illusions, Museum of Illusions, 8375 International Drive Suite #250

The information contained herein has been obtained from sources believed to be reliable. However, no warranty as to the accuracy, completeness or adequacy of such information is implied. No liability is accepted for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The reader assumes sole responsibility for the selection of these events. You may wish to ask your doctor or pharmacist before attending any of these events, parental guidance is always advised and if you do attend you do so at your own risk. This list of events is not to be construed as an endorsement of any product or company, nor as the adoption or promulgation of any guidelines, drinks, standards or recommendation of food choice. Some names have been changed to protect the innocent.

Clear Channel UK has announced a new photography competition in partnership with Historic England and Photoworks: ‘Picturing High Streets – Bus Stop Stories’.

Part of Historic England’s ongoing ‘Picturing High Streets’ photography exhibition that celebrates and documents UK high streets, this call-out aims to put the humble bus shelter in the spotlight. Often overlooked, bus stops can be the starting point of a lot of stories. From taking people to the high street for that special day out to striking a conversation with someone while waiting for a bus, the public are encouraged to capture what makes bus stops part of their lives and communities.

Clear Channel’s Chief Marketing Officer, Martin Corke, told us “Clear Channel proudly operates more than 20,000 bus shelters in the UK. In many ways bus shelters are the unsung heroes of our towns and cities yet they are the backdrop to many of our daily journeys and experiences. We believe that there are many positive and fascinating bus stops stories to be told and we are launching this competition to help uncover and celebrate them.”

Over the next two weeks, everyone is invited to submit their bus stop story by posting their own photographs on Instagram using #PicturingHighStreets.

Read the rest of this entry »