Archive for March, 2010

Johnson’s® Baby First Ever DOOH Campaign

Wednesday, March 31st, 2010

Adrian J Cotterill, Editor-in-Chief

Leading baby healthcare brand JOHNSON’S® Baby, is launching their first ever digital out of home campaign on Baby TV, the screen network located in antenatal clinics across the UK. The brand building activity starts on 1st April and will run on the Baby TV network for a whopping 10 months and should reach over 63% […]

#ScreenMediaExpo Where’s Your PC?

Wednesday, March 31st, 2010

Adrian J Cotterill, Editor-in-Chief

Continuing our series of presentations at #ScreenMediaExpo in May in London that we think you’d be well advised to attend, we look today at Bob Michaels, President, Magenta Research who will be asking Where’s your PC? on Day 1 Channel 3: Screen Feed between 15:00-15:30. We all know (we think) that incorrect PC placement in […]

International Out Of Home Network

Wednesday, March 31st, 2010

Chris Sheldrake

Outdoormedia, a Spanish Out-of-Home media company specialised in the planning, research and buying of outdoor advertising has already setup a fledgling International Out of home network of independent outdoor specialists. Miriam Buireu from Outdoormedia tells us “Outdoormedia decided to create an international network with the aim of having strong partners in each country to cover […]

The UKs Leading Digital Signage Company

Wednesday, March 31st, 2010

Adrian J Cotterill, Editor-in-Chief

If we could agree for a minute a definition perhaps for ‘digital signage’ itself, we might be able to ask the question who is the “The UKs Leading Digital Signage Company”? Observant readers will know that we are cloudworkers in the main and big proponents of pretty much everything Google – our email of course […]

Gary Truman Plays Dangerous Game

Wednesday, March 31st, 2010

Adrian J Cotterill, Editor-in-Chief

Gary Truman continues to play a dangerous game. Fresh from helping ASG Media into administration (and then it seems NOT administration so read on), attempting to forge deals with VMG it seems whilst still in the employ of ASG Media / Neo Media Group he not only has the affront to go join VMG Global […]

#ScreenMediaExpo – Navaho Stand D15

Wednesday, March 31st, 2010

Chris Sheldrake

Navaho Technologies Ltd specialises in digital signage/electronic noticeboards and presentation display systems. They also provide a full solution of digital design services including screen content, 3D visualisation and Website Design. Navaho’s MediaCAT product is designed to offer the best value digital signage display and distribution technology in a number of different market sectors including, Education, […]

Digital Learning For America’s Spanish-Speaking Consumers

Wednesday, March 31st, 2010

Gail Chiasson, North American Editor

The Xpresenter platform of X2O Media, Montreal-based provider of software, network management, and content services for professional digital signage applications, is being deployed by SABEResPODER to help the Los Angeles-based organization implement a digital signage network across North America – including a presence in Latin American consulates. SABEResPODER is the leading provider of comprehensive and […]

Positive TNS DOOH Survey

Wednesday, March 31st, 2010

Gail Chiasson, North American Editor

A new cross-Canada digital out-of-home survey conducted by TNS Canadian Facts for the Out-of-Home Marketing Association of Canada shows that consumer awareness of digital out-of-home advertising displays is high, with 72% of respondents age 18+ stating they had seen digital advertising in the past month. The survey, held Feb. 4-to-16, 2010, was commissioned by OMAC […]

Reaching Employees Worldwide

Wednesday, March 31st, 2010

Gail Chiasson, North American Editor

Curtiss-Wright Corp., Parsippany, New Jersey-based multinational company, looking to distribute 24-hour information to its employees in various offices spread across the globe, picked the Audience software platform provided by Capital Networks Ltd., Markham, Ontario, to create, manage and distribute content for its digital signage solution. Curtiss-Wright provides advanced engineering and technical products and services to […]

The Hogarth Experience, London

Wednesday, March 31st, 2010

Adrian J Cotterill, Editor-in-Chief

Brands wanting to advertise in and around London now have numerous options with digital and anyone driving into London from Heathrow or the M4 corridor will see a whole plethora of innovative digital screens thanks to the likes of City Gateway Media and Ocean Outdoor and now even the likes of Big Sky Banners have […]