Kiosks in 30 Subway Stations w/ More 2 Come in 153 Others by Year End
MTA’s network of On the Go Travel Station kiosks are becoming more and more evident in NYC subway stations -this is one of the largest, if not the largest, transit-based digital signage networks in the United States, and currently provides transit information to more than 1.2 million subway customers daily.
The six-foot tall, stainless steel kiosks featuring 47-inch interactive screens have been installed and activated in 30 stations in the Bronx, Brooklyn, Manhattan and Queens, with a total of 153 on tap by year end.
The network is made possible through a unique public-private partnership among NYC Transit, Outfront Media (formerly CBS Outdoor Americas Inc.) and Control Group NYC.
The On the Go Travel Station is an innovative electronic communications tool that provides subway customers with information about their complete trip, from planning and service status to information about nearby destinations.
The kiosks place an unprecedented amount of transit information at customers’ fingertips while they are in the system. In addition to customers pulling information, NYC Transit can push granular Service Advisory messages to network screens.
“The On the Go Travel Station network is one of the most ambitious in-system customer information initiatives we’ve undertaken since the introduction of our subway countdown clocks,” said MTA Chairman and CEO Thomas F. Prendergast.
“Having a digital platform for customers to obtain travel information, while simultaneously giving us the ability to communicate with them is a huge step forward in our efforts to provide timely information to customers at the point of transit decision making,” added Prendergast.
More than 140 screens are located in fare-control areas, mezzanines and on platforms. Each kiosk – whether hard wired to the NYC Transit network or part of a secure wireless network – is individually addressable.
Follow DailyDOOH