Adrian J Cotterill, Editor-in-Chief
Havas CEO and Vivendi Chairman, Yannick Bolloré will address the advertising, entertainment, and content community at C Space during #CES2026, sharing his vision for a future where technology and human ingenuity converge to unlock new creative possibilities.
“Yannick is a visionary leader who understands the power of blending tech with human insight,” said Gary Shapiro, CEO and Vice Chair, CTA. “We’re thrilled to welcome him to the CES stage to share how tech is shaping the future of meaningful marketing.”
The release went onto say that as consumer attention becomes increasingly fragmented, technology empowers marketers to target their audiences with greater precision. Havas will explore how combining cutting-edge AI with deep human understanding can transform data into meaning, driving speed, agility, personalization, scale, and measurability, while keeping human creativity at the core.
Havas is one of the world’s largest global communications networks, with nearly 23,000 employees in over 100 countries united by one mission: to make a meaningful difference to brands, businesses, and people. Recognized as one of the industry’s ‘Big Six’ Havas is a leading force in advertising and public relations, leveraging its global scale and technology-driven approach to drive growth for its clients.
In 2024, Havas launched Converged.AI, a global AI-driven strategy that aligns teams across markets and fosters collaboration through shared tools. Fueled by human ingenuity and supported by a €400 million investment, it delivers scalable, client-centric solutions and enable
Yannick will deliver his keynote at 11:00 AM on Tuesday, January 6, in the Mariposa Ballroom at the ARIA. Havas will also be hosting clients and partners at the ARIA throughout the week with a dynamic space on the Mariposa Ballroom show floor. The immersive experience will center on the convergence of creativity, media and technology and offer Havas’ clients a front-row view into where innovation is headed next.
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