Exterion Media, Europe’s largest privately owned Out-of-Home (OOH) company, this week announced the appointment of Richard Simkins to the newly created role of Creative Solutions Director. S
Richard Simkins will be responsible for leading and growing the Creative Solutions Team, and ensuring the company is at the forefront of the industry through delivering award-winning, innovative creative work with its partners, including TfL and multiple franchises.
He joins Exterion Talon, where he was Head of Innovation. In that role he built a new innovations team and led creative OOH solutions, interactive digital OOH campaigns and experiential activity for the company. Alongside his team’s commercial success, he played a key role in developing award-winning campaigns, such as Pepsi Max’s Unbelievable Bus Shelter and the Oreo Eclipse campaigns.
Prior to Talon, he was Hyperspace Business Director at Posterscope, developing creative advertising solutions for the company’s innovations and technology division.
He will report directly into Dave King, MD of Exterion Media, and will commence his role at the end of the year.