New oOh!media Dimensions (For 3D Anamorphic)

Tristan Cotterill

oOh!media is expanding its full motion 3D Anamorphic offering, with the launch of oOh! dimensions, taking its screens and technology to the next level and providing an enhanced service for advertisers and agencies.

As the only Out of Home media company in Australia with full motion 3D Anamorphic assets, oOh! has partnered with leading local and international brands including Uber, BINGE, Disney and more, to deliver unmissable, attention grabbing campaigns at The Bourke and Emporium sites in Melbourne.

oOh! chief content, marketing and creative officer and CEO of POLY, Neil Ackland told us “When it comes to 3DA, it’s really all about full-motion capabilities. oOh! is home to the only full motion 3D Anamorphic assets in Australia. Following huge demand, oOh! dimensions brings all our capabilities together, streamlining and simplifying the creative and production process to drive greater creativity and deliver better outcomes for advertisers by making their brands unmissable”.

Demand from advertisers and agencies wanting to launch immersive 3D Anamorphic brand experiences with oOh! has grown exponentially over the past six months, with forward bookings surging in 2023.

oOh! dimensions sees an investment in new capabilities, screen locations and technology that will bring new 3D Anamorphic opportunities to market and help simplify the process from creative through to production. We are told that this will result in even more breathtaking and impactful 3D Anamorphic campaigns exclusively with oOh!.

Supporting oOh! dimensions are experts from creative and innovation hub, POLY, who will guide agencies and brands with the development of creative ideas and push the boundaries of what is possible with this innovative new creative format.

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