Adrian J Cotterill, Editor-in-Chief
Posterscope has been retained by Total Media as its strategic OOH partner following a competitive pitch.
Total Media is described as the only media agency built on the principles of Behavioural Science; from its people to its methodology to its use of technology. The agency works with a wide range of clients including Greene King, Lenovo, and Abel & Cole.
Celine Saturnino, Chief Operating Officer at Total Media told us “The out of home media landscape has changed dramatically in recent years, so it was the right time to review the provision of our partner. The Posterscope team were very impressive, demonstrating strong strategic and planning capabilities and their response to our brief offered a solution that perfectly aligned with our Behavourial Planning approach, expertly addressed our commercial and creative needs and reaffirmed our decision to continue working with them in 2023 and beyond.”
Posterscope will work with Total Media to ensure it delivers best in class efficiency, creativity and innovation in OOH planning and buying across the agency’s diverse portfolio of clients, in the UK and internationally, and align its OOH planning and execution with the agency’s highly successful Behavioural Planning approach.
Tim Sapsford, CEO of Posterscope UK, said “We’re very proud of the work we’ve developed with Total Media for its clients over the past few years, so our retention is fantastic recognition for the whole Posterscope team. Total Media is an exciting and ambitious agency and we will bring our experience and expertise to bear to support its goal of delivering engaging and effective OOH strategies for its impressive portfolio of brands.”
Total Media, the behavioural planning agency, helps improve marketing effectiveness by addressing the real influence of people’s behaviour and combining that with best in class media, data and research.
Established in 1982, Total Media Group offers the complete range of media planning and buying in the UK and international markets. They are comprised of 3 UK offices; Total Media Limited in London, Total Media Connect in Solihull, and Running Total in Manchester, as well as having a behavioural consultancy, Behave, in London. Total Media is part of Europe’s largest independent media network, Mediaplus.
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