Adrian J Cotterill, Editor-in-Chief
Amsterdam Airport Schiphol has launched programmatic advertising across its digital screen network, following successful implementations at Eindhoven and Rotterdam The Hague Airports.
Schiphol manages its media channels in-house, leveraging its data platform to optimise advertising effectiveness. The airport partnered with LDSK, a leading provider of intelligent media scheduling solutions, to enable programmatic access to specific audiences and demographics.
This initiative provides advertisers with enhanced targeting and flexibility, moving beyond traditional ad-week structures.
The platform allows for precise audience segmentation and CPM-based buying, enabling advertisers to purchase specific time slots and align campaigns with real-time airport activity. This data-driven approach offers greater budget control and improved ROI compared to traditional methods.
Djeremy Hoebee, Digital Lead, Royal Schiphol Group told us “This is an important step for us towards the future of advertising at Schiphol. It empowers us to allow brands to easily connect with Schiphol and our passengers in a dynamic and measurable way. It allows for more flexibility and the opportunity to leverage our data for more effective and relevant campaigns”.
Advertisers and agencies can contact Djeremy Hoebee (Digital Lead at Schiphol) or their account manager to learn more.
With over a million visitors per week, Schiphol is a prime location for brands. The premium out-of-home offering – from digital screens to promotional points – provides impactful visibility. Advertisers deliberately choose this exclusive location to boost brand awareness or drive sales. In addition to Schiphol, the airports of Eindhoven and Rotterdam are also part of the network.
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