Have CBS Outdoor Switched To Omnivex?
Adrian J Cotterill, Editor-in-Chief
Rumour has it that in North America CBS Outdoor have been quietly switching its digital real estate over to run on Omnivex software.
We nearly chose Omnivex as a software solution for our London Stock Exchange MicroTiles projectso we know Jeff Collard and his team, and their offering really well.
Omnivex’s background is closely associated with live data feeds in the financial sector, their product, Moxie, is / was focused around using external data to extend the content design and management capabilities.
In our humble opinion, Moxie’s real strength is this interoperability – it doesn’t really have a reputation for ad serving so if the rumour is true it will be interesting to see whether the media owner will choose a separate ad CMS or whether Omnivex will be doing-a-BroadSign and going that extra mile for the customer (a la JCDecaux), writing a lot of new code to win / cement the business.