News just coming through that Avanti Screenmedia Group plc. has signed new contracts with Blueco Limited, the management company of Bluewater and also with Ivista Limited, for advertising sales in Queens Arcade in Cardiff.
We have covered Ivista in the past, most relevantly in our story, with pictures ‘Ivista Rollout Queens Arcade, Cardiff‘
In an interesting twist, Ivista is founded by the two folks who founded PopTV, sold it to ScreenFX and then left to form their own venture. ScreenFX who are of course now VMG are effectively Avanti’s main rival in the Shopping Mall digital screen network business.