MTV 441/2 is currently running creative on it’s Times Square billboard to promote the 10th Annual TV Land Awards Show. The 2012 TV Land Awards Show will be hosted by Kelly Ripa and will feature the B-52s as the house band for the evening. This year’s awards will honor the casts of such classic tv [...]
Nokia celebrated the Launch of the Nokia Lumia 900 in Times Square with a special performance by Nicki Minaj. Take a look at the sizzle reel that let’s you see the hype building up to this event. The light show was introduced by my favorite female MC ever, international superstar and pop icon Nicki Minaj who’s [...]
Maybelline NY executed a unique crowd participation campaign in New York City’s Times Square yesterday… Using Clear Channel’s giant Spectacular, the intercontinental project provided an opportunity for models in Russia to win a trip to New York City.
An interactive design group in Austin, TX known as Bohemian Innovation created an Android powered mobile vending machine for #sxsw which earned them almost 1 follower per minute for a 6 hour run. The group of artists, engineers and designers were facing the challenge of getting their brand name buzzing during #SXSW and at the [...]
The Association of National Advertisers made an announcement today that signals the end of the analog commercial video slate leading up to a commercial broadcast that you may have seen counting down on some screen somewhere. This static display of information that has been in use for the past 30 years will now transition to [...]
As a tribute to the R&B icon, MTV 44 1/2 will be running Whitney Houston’s videos at the bottom of every hour around the :56 minute mark all this week. Fans will be able to enjoy classic Whitney videos like I Will Always Love You, Saving All My Love and How Will I Know alternating [...]
A new survey by the ANA that analyzes the challenges marketers face when implementing effective integrated marketing programs found that more than half of all marketers will be developing and/or executing integrated marketing campaigns for all of their brands or products. The report also showed that marketers who believe that there was an increase in [...]
Here is, we think, one of the first pics of Madonna up on the Clear Channel Spectacolor in Times Square. See Adrian’s original story on how Clear Channel are bringing Madonna’s new single and video ‘Give Me All Your Luvin‘ to the attention of 100 million people!
When I noticed this Augmented Reality experience by Disney on Sixteen:Nine, I was intrigued at first but then after watching the video I was left feeling a bit unsatisfied. Obviously, these types of augmented reality experiences are not new, however if you are like me, you might have believed that an old school powerhouse like [...]
“Make your tweet famous” says @mtv445… Tweet Your New Year’s Resolution To #Verizon
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