Captivating Audiences NOT Captive Audiences
Friday, May 16th, 2008We have reported before about the “myth of the captive audience” - in that particular article Devang Raiyani in Bombay, India explored the term in regards to retail media and here too, Stuart Armstrong, President, EnQii North America explores the same topic.
His focus is very much - it’s about Captivating Audiences NOT a Captive Audience!
He […]
Print This Post



