That’s what we need to know - 30 venues (2 screens per retail bank branch) needs 10 cameras. Very simple.
Perhaps absolute honesty is why this automated, camera based audience measurement system installation from Wututu has fared a little bit better press wise than Quividi / Trumedia since we were the first to report it (in [...]

After giving several interviews to journalist Stephanie Clifford over the last few weeks Quividi and Trumedia would not have expected such a negative stance from the New York Times we guess but unfortunately that is what they seem to have got.
The article published today focuses very much on perceived privacy issues - the caption on [...]

Pixman Nomadic Media reported yesterday its fiscal year Q3 Results. Interesting mention was made of its intention to now “cover in-store and out-of-store promotion, digital display and locations such as airports, transit stations, theme parks and shopping centers” - that will still be with its Pixman weareable media solution we guess but they can [...]

Comtech M2M Ltd tell us that they have won three new contracts to supply regional newspaper groups with their digital signs at newsagents and retail outlets across the country.
North Wales Newspapers, Cornwall & Devon Media and the Bolton News and Bury Times will all be taking systems.

This month in the “CEO Spotlight”, we welcome Julien Marcel, VP of PRN International and Chairman and CEO of Screenvision Europe, the leading cinema advertising company in Europe.

You have recently been appointed as Chairman and CEO of Screenvision Europe, the leading cinema advertising sales house in Europe, what can you tell us about this new [...]

This guide is quite network oriented as you would probably expect from Cisco systems - as you know we believe that digital out of home is more a content-delivery play than a digital signage play anyway - and so the strengths of folks like Cisco systems and Stratacache come more into play than any client [...]

We meant to pop in and see Kinoton GmbH on our last visit to Munich but didn’t get the time to do that (unfortunately). Anyway we have been mightily impressed with their Litefast 360° LED - Display Systems and as we have written about before they put relevant, compelling content on their screens at [...]

All across Europe there are a number of VERY interesting things happening with digital outdoor advertising - ‘trends’ if you like!
First we are seeing brands at the behest of media buyers (or is it the other way round) undertake more and more tactical campaigns - often last minute, often very opportunistic - Mastercard with the [...]

If there was any doubt that the hot topic in retail was interactive window displays look no further than yet another announcement - this time an interesting strategic partnership between retail interaction specialist Marketing Innovation Group (MIG) and digital signage agency Pixel Inspiration.
Their idea is no doubt to try and to accelerate the mass adoption [...]

The first of many stories we will undoubtedly hear about over the coming months sees Kinetic’s Aviator business helping the Republic of Korea capitalise on the Beijing Olympics.
We are told that the Korean National Tourism Organisation teamed up with Aviator Worldwide (Kinetic’s global airport planning and buying business) to place high profile advertising in the [...]