Archive for November, 2008

POPAIdigital Call For Papers – Screen Expo Europe 2009

Monday, November 24th, 2008

Chris Sheldrake

POPAIdigital are asking for papers for their two day Digital Media in Retail (DMiR) Summit being held as part of Screen Expo at Olympia in Central London between 7th-8th April 2009. Each day of the summit will focus on a particular theme: – Multichannel shoppers and multichannel retail media: developing meaningful shopper relationships through innovation […]

BF Group New Web Site

Monday, November 24th, 2008

Adrian J Cotterill, Editor-in-Chief

BF Group’s new web site went live today, see http://www.bfgroup.co.uk/ BF Group focus on digital display system design, manufacture and supply. We enjoy long-established relationships with several of the World’s leading Liquid Crystal Displays and Industrial Single Board Computer manufacturers. Our success is founded on the people we work with. We harness some of the […]

Experienced Sales Executive For Hire

Monday, November 24th, 2008

Chris Sheldrake

A suggestion from one of our subscribers (thanks, Tom Nix from Dynamax!) has led us to setup an ‘Employment / Job Opportunities‘ thread over on our LinkedIn DailyDOOH Group Discussion forum. This year alone we must have helped well over a dozen companies recruit staff by pointing people in the right direction and generally making […]

What’s On Your List Today?

Monday, November 24th, 2008

Adrian J Cotterill, Editor-in-Chief

This was covered a while back (10th September 2008) in the post ‘15 Second 3D Holographic Video Advertising Spot‘ but here’s a picture that tries to show the 3D image not that the fixtures are up and running. Fred Meyer is of course a US west coast grocery/department chain. The fixture is from Provision Interactive […]

PRN’s ‘Design of the Times’ In-Store Media Awards

Monday, November 24th, 2008

Chris Sheldrake

Thomson’s Premier Retail Networks, Inc. (PRN) won four ‘Design of the Times’ In-Store Media Awards a few weeks back at the In-Store Marketing Expo (ISME) in Las Vegas. Shown above is the spot content that won them a Gold Award which was featured on the TV Wall in the Electronics Department at Walmart. This was […]

Thomas Cook’s In-Window Network

Saturday, November 22nd, 2008

Adrian J Cotterill, Editor-in-Chief

Ah ha! The ‘Big UK Retail Rollout To Be Announced‘ that we wrote about late last week turns out to be a Thomas Cook in-window digital signage network by UK digital signage agency Pixel Inspiration. This network we believe represents one of the most SIGNIFICANT of its kind by a UK travel agent to date […]

Shoplifters Of The World Unite

Saturday, November 22nd, 2008

Adrian J Cotterill, Editor-in-Chief

Yesterday we received an interesting note from Adspace Digital Mall Network In the Staten Island mall, mug shots of ‘local convicted petty larceny felons‘ (phew!! that was their words) will be displayed on the Adspace network of Smart Screens. An anti-shoplifting campaign using digital screens (in a Mall or in fact any retailer) sounds like […]

ATM:ad Becomes atmAD

Friday, November 21st, 2008

Adrian J Cotterill, Editor-in-Chief

We spotted atmAd’s re-brand yesterday when we covered the story ‘Consumer Debt Support At The Cash Machine‘ and now, less than 24 hours later, we have an official press release. This has been well thought out and well executed, we really like the new audience-led look… Sarah Christmas, Senior Marketing Manager, i-design multimedia told us […]

Posterscope Ask ‘Do You Oohgle?’

Friday, November 21st, 2008

Chris Sheldrake

According to Posterscope “When you see an Out-of-Home ad and then follow it up online, you’re Oohgling” !!! We like that, VERY clever!!! The Oohgle ads that you might have seen recently are about promoting Posterscope’s Prism Search tool that helps advertisers understand how well their OOH campaign achieves any online follow up. The campaign […]

First Photos – Walgreen’s Spectacular In Times Square

Friday, November 21st, 2008

Manolo Almagro, Q Division Managing Partner

DailyDOOH was kindly invited to the OFFICIAL launch last night of The Walgreen’s Spectacular at 1 Times Square in NYC and I was quickly the first to volunteer to go cover the event! The Walgreens spectacular covers 17,000 square feet, sits 15 feet off the ground and rises 340 feet into the air. Within the […]