Adrian J Cotterill, Editor-in-Chief
We believe that 30 of the roughly 50 (remaining) defendants in the Minkus law suit case have now been served (full list below of those who have been served / and those who have not). JCDecaux SA, Helius and Ryarc Media Systems were dismissed from the case (for various reasons). After the 4th October ‘Digitalis […]
In a few days time, Power Snooker, a new take on the traditional cue sport, will be premiered at Indigo2 on 30th October 2010. UK Mall specialist RAMVISION, is the event’s official out of home media partner and it will promote the proceedings of the game and the event itself, by broadcasting it in every major […]
Gail Chiasson, North American Editor
Resto-lounge bathrooms in Toronto, Montreal, Vancouver, and Calgary are carrying Ford Canada creative mirror message to promote the new 2011 EDGE. Using the impact of Oakville, Ontario-based AddMirror, Ford is promoting its ‘Touch, Talk, Drive’ branding for the new crossover in a hot and steamy manner. A series of three teaser ads appear, one after […]
Samantha Fosbury has been appointed as Marketing Director at Digicom, after Liz Ross Martyn’s departure. In this newly created role, she will be in charge of developing the company’s marketing strategy, with a focus on sales. Her background is from the print media industry. In her previous role at Northern & Shell, she worked in […]
Guest Contributor, Stephen Randall
On Monday morning LocaModa announced that we have signed an agreement with Premier Retail Networks, Inc. (PRN) to deliver cross-channel social media on their Checkout TV® Network in supermarkets. As mentioned in the press release, PRN and LocaModa will jointly develop a suite of cross-channel ad units designed to enhance customer engagement at checkout by […]
Adrian J Cotterill, Editor-in-Chief
Premier Retail Networks, Inc. (PRN) and LocaModa today announced an agreement to deliver cross-channel social media on PRN’s Checkout TV® Network in supermarkets. PRN and LocaModa will jointly develop a suite of cross-channel ad units (advertising opportunities) designed to enhance customer engagement at checkout by integrating mobile and Web with digital place-based media. PRN’s advertising […]
Gail Chiasson, North American Editor
Last Wednesday afternoon, I had the privilege of being the first ‘outsider’ to visit Magenta Research’s new (year old) R&D labs on Montreal’s West Island district and came away impressed. I didn’t take my camera – probably wouldn’t have been allowed to take photos anyway – all photos supplied here by Magenta themselves, Ed AND […]
Debenhams is launching today its first ever interactive TV channel (October 25th), Debenhams TV. The channel will provide a fresh alternative to the traditional ‘browse and buy’ online shopping experience and TV already on the retailer’s website. It will also offer exclusive behind-the-scenes footage and interviews from photo shoots, fashion shows and launches. Whilst Debenhams […]
Gail Chiasson, North American Editor
Agencies and advertisers are expected to make up most of the approximately 300 attendants at this week’s Digital Place-based Advertising Association meeting in New York. They aren’t likely to be disappointed: One of several things being unveiled will be a specially developed tool that will make it easy for media planners and buyers to examine […]
Adrian J Cotterill, Editor-in-Chief
Touchscreen campaigns at airports are still quite unusual so it was interesting to see this ‘Lonely Planet’ campaign for Dell Computers at London Heathrow Terminal 5 when we flew back from Munich on Wednesday. The creative seems to highlight scenarios that might be familiar to ‘Lonely Planet’ travel writers; from the loss of a laptop, […]
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