DailyDOOH

Blimey John Foxx† couldn’t have written it better “So while I am the one who waits here We all know that it’s all such a game of Touch And Go Let’s play at Touch And Go” yep that’s right whether it is termed Touch & Go or Tap & Go Near Field Communication (NFC) is […]

LG Electronics (LG), in collaboration with augmented reality (AR) pioneer Wikitude, announced the adoption of a three dimensional AR browser on its upcoming LG Optimus 3D smartphone. The Wikitude 3D browser allows for better interaction and engagement with real-time user environments. While 2D AR only displays overlapped objects, 3D AR shows places, landmarks and objects […]

Encompass Media Group, a 20-year-old New York-based advertising representation firm in the out-of- home and below-the-line advertising industry, has launched Encompass DigiMedia, a new, affiliated company dedicated to building as well as exclusively representing digital out-of-home networks. The Hertz Corporation – already a below-the-line client of Encompass Media Group – is the first client to […]

Laughably billed by the organiser Jens Schindler as ‘Europe’s Largest Digital Signage event‘ Kiosk Expo in Essen seemed rather empty most of day one… Our spy at the show told us via satellite link “It reminded me a lot of the CETW show, with a lot of kiosk folks. Not as empty as I had […]

Scentsa Media Networks a subsidiary of Crescent House Publishing Inc. (a multimedia technology company serving the retail industry) has partnered so we are told with Barnes and Noble College Booksellers to deploy and operate a new Digital Media Network in their campus bookstores. The network of roughly 1,000 screens will run across 400 bookstores. The […]

Another good example of Digital Out of home being used to capture the public’s sense of excitement ahead of an event… There’s a big football game at Wembley this weekend and London seems full of different creative around the digital sites. This one is for Ford running of course on one of JCDecaux’s Transvision screens. […]

Rumour has it that PlayNetwork has won the in-store audio business for retailer Sunglass Hut in the UK. Speaking to some of the competition who were in the final running they told us that it was only for a 6-12 month (trial) period at which time the retailer would do a full RFP. That seems […]

This week at #FEPE in Madrid, I’ll meet Trigger-Networks’ Vincent Almela. The company is an OOH Media Intelligence provider. Almela explains: “Our expertise is to handle OOH contractor databases combined with external databases such as, Audience Data, Bing’s POI, Google street view  and clients customer intelligence. TRIGGER-One is the web based platform that we developed […]

Norwegian company Gresvig Group has chosen ZetaDisplay’s Digital Signage media platform for its stores. Gresvig Group is divided into two areas, Sport and Textiles. The Sport division consists of the G-Sport, G-Max and Intersport chains, which are the leaders in Norway for sport and leisure equipment. Their other division, Textile, is managed via Voice Norge […]

I’ll be meeting Ian Morris, Client Services Director, Key Systems Out Of Home Software Ltd. at #FEPE in Madrid this week. The company recently partnered with SignageLive and at #FEPE, they will be demonstrating once again how Key Systems software and the Signagelive network can work together. Morris said: “We have extended the Fusion Media […]