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OOH’s Crucial Role 4 Brooks Running @DPAAglobal Summit

Tuesday, October 3rd, 2023

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has announced more detail on how Out of Home plays a crucial role in omnichannel media campaigns for athletic footwear brand, Brooks Running – strengthening brand awareness and driving performance. Valerie Davis, North […]

Pepsi Talks “Culture-First” Mentality @DPAAglobal Summit

Tuesday, October 3rd, 2023

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has announced more detail on Pepsi’s Todd Kaplan‘s ‘Think Outside The Brand: How To Embrace A “Culture-First” Mentality In Today’s Fragmented Media Landscape’ presentation. From building ideas that are “culture first”, reimagining the […]

Leading Women in Digital Media Honored @DPAAglobal Summit

Tuesday, October 3rd, 2023

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, has announced the recipients for its inaugural Leading Women in Digital Media Awards. The award series recognizes female leaders in various career and life stages who have made who have demonstrated significant leadership in digital advertising and media. The Leading […]

#OOHNYC @XUSocialClub Gin and Jazz

Friday, September 29th, 2023

Andrew Neale

The perfect way to unwind, socialize, and enjoy yourself during #OOHNYC is to join the Experience United Social Club for an evening of Gin & Jazz at Winnie’s Jazz Bar. Winnie’s is the heartbeat and soul of New York City’s Garment District & Bryant Park neighborhood. Located within the Refinery Hotel, Winnie’s Jazz Bar is […]

Organising Your Own #OOHNYC Open House

Friday, September 29th, 2023

Tristan Cotterill

It’s not too late to organise your own #OOHNYC event, and in fact we have a couple of ‘happenings’ that we will be announcing early next week, incuding a ‘Walk and Talk’ Coffee event at David Geffen Hall, Kennedy Center. New York Digital Signage Week first took place back in October 2012 and during its […]

Neil Diamond Musical to Open @DPAAglobal Global Summit

Thursday, September 7th, 2023

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced this week that A Beautiful Noise: The Neil Diamond Musical will open this year’s Global Summit on October 10 at Pier 60 in Chelsea Piers. Created in collaboration with Neil Diamond […]

#OOHNYC @Daktronics Appreciation Party

Saturday, September 2nd, 2023

Andrew Neale

Join Daktronics at their 2023 #OOHNYC Partner Appreciation Event with friends, clients, and colleagues on Wednesday October 11th from 5:30PM – 8:30PM. Why not celebrate whilst enjoying hors d’oeuvres and a hosted bar at Moxy Chelsea’s Fleur Room. The glass-encased lounge on Moxy Chelsea’s 35th floor has fantastic, 360-degree views of the Manhattan skyline, from […]

State of the Nation @VIOOH Breakfast Panel

Thursday, August 31st, 2023

Adrian J Cotterill, Editor-in-Chief

Join VIOOH, Dentsu and JCDecaux September 13th in New York to learn about the State of the Nation in programmatic DOOH advertising and ways that the industry can come together to address areas for development. VIOOH recently partnered with international research and strategy agency, MTM, to survey 1,200 advertisers and agencies across the US, UK, […]

#OOHNYC @DPAAglobal Global Summit

Wednesday, August 30th, 2023

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, has some fabtasti speakers for its October 10 Global Summit. This year’s event entitled Omnivideo will be held at Chelsea Piers in New York City during Out Of Home New York (formerly New […]

DOOH-E @DPAAglobal Nominations Open

Wednesday, August 2nd, 2023

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced this week that nominations are now open for the second annual Digital Out of Home Excellence Awards (DOOH-E), powered by Quotient, the leading digital media and promotions technology company that provides a […]