DailyDOOH

The Out of Home Advertising Association (OAAA), the premier trade group representing the entire out of home (OOH) advertising industry, this week released compelling findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising, showcasing its unparalleled ability to engage consumers. The study found a staggering […]

KrowdSense is a new wireless occupancy scanner developed to measure storefront customer flow, peel rate and dwell times. We understand that it was created as a partnership between Dallas-based Glass-Media and Toronto-based Kaidu, and are told that the device offers data on traffic and overall engagement necessary to maximize a retailer’s exterior displays. It’s described […]

The Australian Out of Home industry has announced full year net media revenue results including the category breakdowns for 2023. The industry saw a total increase of 12.23 per cent on net media revenue in 2023. As previously reported, net media revenue for 2023 increased to $1,193.7 million, up from $1,063.6 million* for 2022, across the following categories:  Category figures 2023^: ·       Roadside Billboards (over and under 25 square metres) ·       Roadside Other (street furniture, bus/tram externals, small format) ·       Transport (including airports) ·       ^Retail, Lifestyle and Other   Category figures 2022: ·       Roadside Billboards (over and under 25 square metres) $507.8 million $271.3 million   $140.8 million $273.8 million     $466.5 million $238.6 million […]

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has unveiled its latest international airport research called ‘First Class Advertising – The Enduring Magic of Airports‘. This comprehensive study, carried out by Ipsos, provides an updated perspective on air passenger profiles, their relationship with the airport environment and their perception of advertising […]

Yahoo, in collaboration with Publicis Media, has released “Trust Through Transparency: The Future of AI and Advertising,” a new study exploring consumer and advertiser perspectives, acceptance, usage, and trust of artificial intelligence in the advertising industry. Polling over 1,200 U.S. consumers and more than 350 U.S. advertisers, the survey revealed a disparity in AI sentiment between consumers […]

The Out of Home Advertising Association (OAAA) and OOH UNITED, an industry-wide diversity, equity, and inclusion (DEI) initiative, have announced the new Future Leaders program aimed at future-proofing the OOH industry. Ten successful applicants will have the opportunity to embark on a sponsored trip to the 2024 OOH Media Conference from April 29 – May […]

Olivia Oshry, formerly of Flowcode and AOL, has joined the OAAA as their new Vice President of Marketing, reporting into EVP & Chief Marketing Officer, Julie Thompson. With more than 13 years of experience working in media, technology and DTC businesses across both large corporations and start-ups, Olivia will take the reins on the OAAA’s […]

2024 should see forward-looking trends, including increased use of generative AI and privacy-enhancing technology, as well as emphasis on product bundling and audience focus. Traditional mediums such as television and print media continue to lose share to other channels as advertisers shift their spending habits. Media companies are bundling streaming products to boost sign-ups, a […]

THIS EVENT HAS BEEN CANCELLED BY THE ORGANISER During #OOHNYC here’s a chance to discover the Future of Digital Out-of-Home Advertising on Thursday October 12 from 10 am – 2 PM to explore the exciting possibilities and advancements in #DOOH Advertising! This event will be held at the Brand Experience Lab in Jersey City, a […]

Clear Channel Outdoor (NYSE: CCO) has started rolling out its exclusive network of Out-of-Home Showcase Shelters, a fully-customizable advertising reboot of the traditional transit shelter, in the highly coveted Los Angeles metropolitan area. The Clean California campaign is the first advertiser to debut their ad campaign on these Showcase Shelters that will reach thousands of […]