Adrian J Cotterill, Editor-in-Chief
Canadian media owners, Newad and Zoom Media have (effectively) swapped advertising networks, with the former acquiring Zoom’s restobar, campus, fashion, business, media and golf networks in exchange for Newad’s fitness establishments.
The deal allegedly gives Newad the largest number of indoor ad faces in Canada, with a total of 45,000 digital and static boards across 5,000 locations – delivering more than 280 million monthly impressions.
Zoom CEO François de Gaspé Beaubien told us that “The transaction bolsters our leadership position in the fitness space”. Zoom now operates 5,500 digital and static boards in more than 750 gyms, delivering 25 million monthly impressions.
Newad CEO Michael Reha was quoted as saying that the transaction was an important step in the evolution of the indoor advertising industry, saying it solidifies the missions of two companies that have shared common networks for 20 years.
“The transaction is materializing because we believe, now more than ever, that indoor advertising solutions, especially when it comes to new technologies and digital developments, constitute one of the most relevant and high-performing marketing tools [in] Canada’s advertising industry,”
Both companies plan to continue investing in digital advertising over the next few years. Newad currently operates almost 2,000 digital screens, while Zoom has 1,500 digital screens.
Financial terms of the deal were not disclosed.
Follow DailyDOOH