DailyDOOH

On June 8th, 2010,  I had the great honor and opportunity to be one of the speakers at the “Personalization of Mass Media” Conference, held at the super swank Shangri-la Hotel -Makati, Philippines. The conference was well attended by approximately 250+ invited VIP guests, which just so happened to be the agency’s top clients and [...]

This week’s Parallel Worlds bring us big news that Asia’s digital out of home industry has reached a significant milestone. It’s been confirmed that the establishment of a multiple country, regional association to help advocate, evangelize and educate on placed based media is soon to be officially announced. The official name is still a well [...]

There’s an exciting mindshift at work in Asia. Regardless of what country you go to these days, digital agencies are preaching a new mantra of “change” that challenges the “old-guard” of traditional media (a.k.a Tri-Media- TV, Radio, Print) – albeit self-serving, these agencies are evangelizing that the ‘new’ Tri-media is now digital. (on-line, mobile + [...]

This week’s Parallel Worlds post comes to you from the Philippines – a place that is arguably Asia’s largest English speaking AND westernized country. It’s summer time here in Manila, which means that on a cool day the temperature bottoms out at about 35 degrees Celsius (that’s 95 F. for the folks that didn’t adopt [...]

This week’s post comes to you from Malaysia, where we highlight a company that holds the title of this country’s biggest Transit TV network. Asia Media is the most advanced Transit DOOH network I have seen during this tour of duty in Asia. It is an impressive network of over 3000 screens that are strategically [...]

This week’s Parallel Worlds is brought to you from the world’s most densely populated city. Imagine a place where 26,000 people are packed into each square mile, where over 40,000 movies, music videos, commercials, tv shows and documentaries are shot each year. Welcome to the city that gave us The Yankees, Times Square, and movie [...]

This weeks Parallel Worlds is brought to you from a place known as “the land of the midnight sun” -mostly due to its seasonal phenomenon where the inhabitants experience 24 hours of daylight- during the summer months. Welcome to Sweden, the country that gave us, blond supermodels,  IKEA, Sony Ericsson, Volvo and last but not [...]

I’ve always considered Hong Kong as an alternative reality, parallel world to NYC, aside from the fact that 95% of its inhabitants speak Chinese, the similarities are uncanny, both cities are approximately the same size and population density, both have world class mass transit systems, and the typical mindset of its citizens consider owning a [...]

In November 2009, I posted an article about the potential threat of Mobile to the DOOH industry. Imagine my chagrin when I took a look at the latest issue of Ad Age, in which Kunur Patel just posted an article titled “Forget Foursquare, location based marketing is the new point of purchase” I bet I [...]

This week’s Parallel World post highlights a country that shares a border with Thailand, Indonesia, Singapore and Brunei and Islam is the predominant religion. A very interesting and very innovative DOOH network sprouted up in Malaysia at the end of 2009. A Scala powered restaurant network called Tehtarik TV. (Named after the local tea in [...]