DailyDOOH

That which is convenient does not always make life better – junk food drive-thru, big box stores, mortgage banks on every corner – these come to mind.

So, what happens when two industries couple to delivery an ideal convenient experience? Well, if that experience is derived from a Bluetooth enabled smart phone matched with a Digital Out-of-Home (DOOH) display that delivers proximity broadcasts, life can be better, much better.

Let us look at what is possible now.

Data feeds that are visualized in ‘ticker’ format are actually the vestigial organs of today’s digital signage messaging hierarchies. Like the human appendix; at one point the ticker had a function, but over time the ticker’s overall usefulness has become redundant to more sophisticated and efficient ways of displaying information. In the Jurassic age of […]

Big, big news in today’s Parallel Worlds post! Show+Tell and CEMUSA have finally, formally announced their “stealth” project that could arguably be one of the worst kept secrets in the industry. I can’t tell you how long I’ve been waiting to spill the beans on this story! In 2009, CEMUSA selected Show+Tell as the exclusive […]

Last week, I attended Singapore’s CommunicAsia 2010– A monster of an event, it was combination of three huge expos; CommunicAsia, BroadcastAsia and EnterpriseITAsia. To give you an idea of the scale of the conference; I would estimate it to be about 25-30% larger than NAB in Las Vegas. From an attendee’s perspective, the conference had […]

On June 8th, 2010,  I had the great honor and opportunity to be one of the speakers at the “Personalization of Mass Media” Conference, held at the super swank Shangri-la Hotel -Makati, Philippines. The conference was well attended by approximately 250+ invited VIP guests, which just so happened to be the agency’s top clients and […]

This week’s Parallel Worlds bring us big news that Asia’s digital out of home industry has reached a significant milestone. It’s been confirmed that the establishment of a multiple country, regional association to help advocate, evangelize and educate on placed based media is soon to be officially announced. The official name is still a well […]

There’s an exciting mindshift at work in Asia. Regardless of what country you go to these days, digital agencies are preaching a new mantra of “change” that challenges the “old-guard” of traditional media (a.k.a Tri-Media- TV, Radio, Print) – albeit self-serving, these agencies are evangelizing that the ‘new’ Tri-media is now digital. (on-line, mobile + […]

This week’s Parallel Worlds post comes to you from the Philippines – a place that is arguably Asia’s largest English speaking AND westernized country. It’s summer time here in Manila, which means that on a cool day the temperature bottoms out at about 35 degrees Celsius (that’s 95 F. for the folks that didn’t adopt […]

This week’s post comes to you from Malaysia, where we highlight a company that holds the title of this country’s biggest Transit TV network. Asia Media is the most advanced Transit DOOH network I have seen during this tour of duty in Asia. It is an impressive network of over 3000 screens that are strategically […]

This week’s Parallel Worlds is brought to you from the world’s most densely populated city. Imagine a place where 26,000 people are packed into each square mile, where over 40,000 movies, music videos, commercials, tv shows and documentaries are shot each year. Welcome to the city that gave us The Yankees, Times Square, and movie […]