Russ Curry, Paris Correspondent, i-CONIC IMAGES
Futuramedia has extended its Mall Network – since the beginning of the year, it has installed its digital screen concept in six shopping centres throughout France. The expansion covers several regions: Ile de France – the region around Paris- (Brétigny Maison Neuve), Loire Valley (Saint Sébastien et Trignac Grand Large), Centre (Lucé), Rhône Alps (Valence [...]
Russ Curry, Paris Correspondent, i-CONIC IMAGES
Futuramedia has developed a new network, installing large format screens in pharmacy windows. The network will include 200 windows by the end of 2011 and content is 100% advertising. The company says that its choice of a vertical format is a deliberate reference to the traditional format of POS material in an Outdoor situation. The [...]
Russ Curry, Paris Correspondent, i-CONIC IMAGES
The blogosphere has been buzzing in the last couple of weeks about fake Apple Stores popping up in China and making a nonsense of President Obama’s overtures to nudge the Chinese into respecting intellectual property. The web-site of the ‘birdabroad’, who first wrote about the phenomenon was inundated with visits – 1,000,000 views in less [...]
Russ Curry, Paris Correspondent, i-CONIC IMAGES
Coca- Cola created this street-marketing campaign with a twist around its global Love it Light theme at the Quatre Temps shopping centre here in Paris/La Defense during the recent ‘sales period’. “Still on the phone?” asks the girl on the screen when someone on the phone comes by. ”Nice hat” is the compliment the man [...]
Russ Curry, Paris Correspondent, i-CONIC IMAGES
ViewOn has created a digital signage installation for the Leroy Merlin DIY Store in Lorient, Brittany – which it claims is a totally new concept for the chain. Three screens were installed in the kitchen department, in the bathroom department and in the rest area. They are controlled by Leroy Merlin using a software solution [...]
Russ Curry, Paris Correspondent, i-CONIC IMAGES
The renovation of the Franklin D. Roosevelt Metro Station in Paris, well-known to tourists as the gateway to the Champs-Élysées, has finally been completed after what seems like a century. Part of an ongoing programme to refurbish the network, it is the only station so far to integrate digital screens as part of the process. [...]
Russ Curry, Paris Correspondent, i-CONIC IMAGES
Carlipa has recently expanded its ad-sales agency activities by teaming up with Atlanteam and JOA. Atlanteam operates multi-media sites: mainly internet connections in eight European airports – Paris-Orly, Paris-Charles de Gaulle, Nice, Marseille, Lyon, Basel-Mulhouse, Beauvais and Brussels-Charleroi. The Atlanteam network currently has 300 (computer) screens and plans to expand in the near future. The [...]
Russ Curry, Paris Correspondent, i-CONIC IMAGES
Club Bouygues Telecom (a network of high-street telecoms boutiques) wanted to update its outlets in France with digital installations, including: a 24” Vertical LED screen in the central counter display which show the range of mobile phones available in the store (one screen for each sector on offer: Subscription, Professional, Pre-Paid, Internet – i.e. 4 [...]
Russ Curry, Paris Correspondent, i-CONIC IMAGES
These ‘unconferences’ are definitely getting better! While the first that I attended in Paris was remarkable by the openness of the various presentations, this one was striking by the frankness and liveliness of the exchanges. The objective of these meetings is to discuss successful & unsuccessful content with the aim of establishing some standards of [...]
Russ Curry, Paris Correspondent, i-CONIC IMAGES
The Institut Français du Design (French Institute of Design) has awarded Christie Digital its second Janus Industrial Design award for its MicroTiles modular digital signage solution. In 2010, it received the Janus Industrial Integrated Design Award. This year, it received Eco-Design Award at the Janus awards ceremony held in Paris on 11 April at the [...]
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