PRN tell us that their “In-Store Media Network (will) Thrill Shoppers During the Olympic Games in Retail Locations Nationwide” – it’s obviously a good deal with NBC for the exclusive highlights (at least in retail) and probably based on the sort of ‘filler’ we have done on digital signage networks with the likes of E! […]
Archive for July, 2008
Yes we did say Booking DOOH but to be more accurate how about www.bookingDOOH.com Booking DOOH – the only global DOOH market place. Booking DOOH is a free market place where DOOH Network owners and Media buyers meet to do business. As a DOOH Network owner you are able to place inventory in the market […]
EYE have stuck a 103 inch Digital Eyelite at Manchester Airport’s Terminal 1 and yes of course it’s the right way round in portrait mode! The first advertiser on board is Drivesafe – aiming to deliver awareness of the dangers of drinking in-flight and then choosing to drive after on your onward journey. The Landmark […]
This month in the “CEO Spotlight”, we welcome François de Gaspé Beaubien, Chairman and Chief Coaching Officer of ZOOM Media, Montreal (and Executive Chairman, Ayuda Media Systems). ZOOM Media are the largest targeted lifestyle media and marketing company in North America with over 9,000 venues and more than 60,000 billboards. It’s just over two years […]
Brian Dusho, Chief Strategy Officer of BroadSign International says in their latest press release “I am glad another large operator with deep media background has joined the ranks of networks running on BroadSign platform. This validates our strategy towards making sophisticated program scheduling and micro-targeting easy and accountable for networks of any size.” We say […]
It has been widely reported that shares in Barco have been dropping like a stone since last week’s disastrous second quarter results that showed declining sales (and lower prices) of LEDs. The really interesting statement though was from Blooomberg News who said “Barco is facing increased competition from Brookings, South Dakota-based Daktronics Inc. and Christie […]
lastminute.com’s biggest national outdoor campaign to date is using all of Clear Channel Outdoor’s digital roadside LED network shown here with a picture taken last night!
We’ve been chatting in the office (again) about the new giant Ocean Outdoor LED screens in Liverpool and discussing how lucky media planners and buyers are in the UK to have a good selection of massive digital screens. UK Media planners can now buy the big 4 cities in non standard dimensions and with moving […]
MediaWeek report that a recently released Carat Consumer Connection Study, which focused on affluent households in five Chinese cities, including Beijing, showed that well-heeled consumers spend a little more than two hours every weekday with outdoor media, as opposed to less than an hour with newspapers and/or magazines!
Following on from our prediction earlier in the year about seeing the rise of AM equipped devices – we only wrote about Quividi’s camera integration with the Mettler-Toledo retail scale in mid-July – we now see VENCO Electronica introducing what they claim is the first digital screen supplied with a fully integrated audience measurement solution. […]