DailyDOOH

We wrote 3 weeks ago ‘Tesco Hypermarkets, Poland‘… Word reaches us that Atvertin Sp. z o.o. a Polish company, based in Poznan (formerly called Raido) and owned by specialist investment company BBI Capital NFI has won a contract to implement perhaps the largest digital signage systems in Poland, namely 48 Tesco Hypermarkets. ATVERTIN arrogantly claim […]

Research apparently, demonstrates a significant increase in awareness (+185%) is generated when adding StreetBroadcast’s Streetlive to traditional OOH campaigns! It looks impressive too of course and many thanks to StreetBroadcast for donating air time to our Macmillan Cancer Support WBCM event. Picture shows one of the Streetlive digital LEDs from Litelogic (it’s not a light […]

Neo Advertising is getting ready to setup in China we believe (as usual you heard it here first), why else would they be looking for a New Business Development Manager in Beijing? Business Development Manager (Media & Advertising) (Beijing (CBD area). Travel over China expected.) Posted On: Friday, 19 September, 2008 07:55 Updated On: Friday, […]

It was only a matter of time til’ Google used digital out of home – especially if you think that brands such as Intel (last week with CBS Outdoor) and Mercedes (we will have a story later this week with JC Decaux and Clear Channel) – top, top brands that seem to be flocking to […]

This week’s Business Week has an article entitled “Point-of-Sale Advertising Goes High Tech” and says “New in-store digital ads are using the latest technology to target messages to individual buyers, boosting sales and even helping to manage inventory” There’s little new in the article for those involved in Marketing@Retail but YCD Multimedia get lots of […]

Intersport Hellas is a branch of the massive Intersport International Sports Retail Chain. Here we see DSMS S.A, who must surely be the most prolific and perhaps the best Digital Signage and Marketing Services outfit in the region install a network in 27 stores. The installation footprint at the moment is Greece but it will […]

You can see why Ivan Clark at Kinetic says that Titan Transvision is “the granddaddy of large scale OOH digital” and rates it number 2 in KineticWW’s Top 10 Digital OOH Formats when you see a campaign that you have helped put together (Macmillan Cancer Support’s World’s Biggest Coffee Morning) up on the big screen […]

We only said last week “their have been some interesting announcements from the Scandinavian region recently – watch out for a spate of acquisitions also, led most probably by Neo Advertising” and today saw Neo Advertising go official with an announcement…. Geneva, Switzerland September 23rd, 2008 – Swiss Neo Group, one of the fastest growing […]

Litelogic already supply LED Superscreens to approximately 25 CBS Outdoor managed buses in London and whilst the article “CTA unveils digital advertising on No. 124 bus” in yesterday’s Chicago Tribune doesn’t mention Litelogic at all, our sources in the US tell us that these are definitely one and the same. An Oreo cookie takes the […]

News just coming in that Neo has bought Q-Vision in Scandinavia