Media planners have always been under pressure to deliver exciting, innovative and strategically fresh campaigns to clients. Understandably, the demand for cost effective advertising that can reach an ever greater target audience across multiple mediums is something that has been steadily growing over time. But the juggernaut of the global economic crisis has transformed this […]
Archive for March, 2009
Tomorrow (Wednesday) we have a very special guest contribution from Richard Rowley, Head of Media Sales at atmAd where he looks in detail at media buying and planning in the recession.
JCDecaux Airport remporte le contrat pour l’exploitation de la publicité intérieure et extérieure de l’Aéroport de Toulouse Blagnac pour 7 ans. JCDecaux Airport France, filiale de JCDecaux SA, numéro un de la communication extérieure en Europe et en Asie-Pacifique, et numéro deux mondial, a annoncé aujourd’hui avoir remporté le contrat pour l’exploitation de la publicité […]
A recent UK survey revealed that it’s likely that UK businesses will donate UK PDS 500 million less (yes, LESS !) to charity this year due to the ‘credit crunch’. Corporate giving is expected to fall 34% this year (it seems that British businesses usually donate an estimated UK PDS 1.4 billion a year in […]
Hard times make strange bedfellows and although we never quite understood Digital Life – a loose alliance between Avanti Screenmedia and Streetbroadcast to create a virtual network that they described as ‘the UK’s largest out of home digital retail network’ – we do understand the reasons behind this deal between SubTV (part of the Media […]
There are half a dozen summits and conferences running alongside April’s Screen Media Expo Europe but the most exciting to us by far is the POPAI organised Digital Media In Retail one – there are now some truly interesting speakers lined up AND with POPAI’s weight behind the event it will undoubtedly get traction with […]
Despite our initial reservations we have to say that BroadSign’s two new hires in Europe seem to have got off to an incredibly good start – rumours of several big deals won’t go away and we are constantly hearing networks, resellers and retailers talking about having met with them (and having good things to say […]
The Life Channel network of course can be found in over 4000 fully contracted sites, including GPs, schools, colleges, pharmacies, opticians and children’s activity centres. Here we see them running a competition in association with the Daily Mirror’s national Stop Knives Save Lives campaign, which aims to ‘end knife crime and make the streets of […]
You have until 30th March to register for the 4th Annual Digital Signage CONTENT STRATEGIES Summit and take advantage of the USD 500 savings as part of the Early Bird Discount. The event is being held in Caesars Palace, Las Vegas in May. DailyDOOH subscribers can also receive a 10% discount on this event and […]
Zoom Media Inc., leading provider of targeted lifestyle media in Canada, has added Edmonton, Calgary and Ottawa to its Digital Networks. After recently acquiring ClubCom and SmartOne Media, Zoom Media is continuing to solidify its position as a major player in the Digital OOH industry with on-going expansion into new markets.