DailyDOOH

The Digital Signage Show in New York in a few weeks time is the latest to get on the content bandwagon, not that we are complaining at all. It’s a much needed initiative, especially if those involved have anything sensible or credible to say on the subject. ‘Cooking Up Content: From Concept to Screen‘ aims […]

It might only have been a half day event this year but the OVAB Digital Media Summit in New York this week was fantastic and one of the big takeaways was that OVAB member companies have yet again raised the bar – taking a monumental HUGE step to provide third party, comparable audience data to […]

The role of digital out-of-home in cross-channel marketing and entertainment schemes was in the spotlight at OVAB’s 2009 ‘Digital Media Summit: Focus on Out-of-Home‘ which was held in N.Y. on Oct. 28. Wendy Weatherford, V.P. of Marketing and Promotion at VH1, Dan Levi, Senior V.P., Digital Media & Strategic Partnerships at Zoom Media & Marketing, […]

New York-based Screenvision has teamed up with retailer Daffy’s Inc., an off-price retailer of apparel, accessories, and home goods, for an exclusive, interactive live in-theatre advertising campaign. Founded in 1961, Secaucus, New Jersey-based Daffy’s has 18 store locations in the New York City metropolitan region, and is known for selling a unique assortment of high-quality, […]

London’s Waterloo Station will apear to collapse into rubble this evening (Thursday 29th October) as Projection Advertising and Titan Outdoor unleash something new onto an unsuspecting world. Projection Advertising and Titan Outdoor will transform the façade of Waterloo Station with an ultra-realistic digital projection tailored to the exact features of the building which will we […]

PRN it seems is taking yet another page out of the Thomson-management-handbook as we hear of yet another seasoned PRN’er jumping ship without a place to land. Jim Kane, VP of Sales, announced yesterday that he was leaving PRN and there was no news as to where he might be heading, except that we do […]

At OVAB’s Digital Media Summit today, eleven member companies announced that they had completed their third party audience research studies based on the Audience Metrics Guidelines published by OVAB back in 2008. As Suzanne La Forgia, President of OVAB told us “This announcement marks a significant shift as a large group of networks made the […]

never.no, one of the ten companies we suggested you watch in 2009 has Joined forces with Singapore-based 1-2-1VIEW to develop more Interactive Digital Signs. The idea behind the partnership is to give advertisers a powerful tool for precisely targeting consumers, primarily to develop sophisticated digital signs with which viewers can interact in real time using […]

Screenvision, New York-based innovator in cinema advertising, will expand its live feed technology to 300 movie theatres across the U.S. by the end of 2010. This technology will allow Screenvision to expand its diverse live event programs and even exhibit live events that are exclusive to cinema. In addition to viewing sports, concerts, arts and […]

The Heathrow Express network being managed by JCDecaux that we told you about back in July now has a name and will be, we are pleased to say, fully sold when it launches on 1st November. Launch partner is Allianz. As we wrote back in July when the deployment was first announced, 168 digital screens […]