Archive for May, 2011

No More Fish In The Sea?

Monday, May 30th, 2011

Geny Caloisi

Project Ocean, a campaign that celebrates the beauty of the ocean and wants to raise awareness about endangered fish stocks, has got a new shop window in Selfridges in London. From 11 May – 12 June 2011, Selfridges is partnering with more than 20 environmental and conservation groups to highlight the issue of over-fishing, help […]

Strategy Institute And DPAA Coordinate Event Dates

Sunday, May 29th, 2011

Gail Chiasson, North American Editor

Hooray! And we must say that at our suggestion and urging, the Strategy Institute and the Digital Place-based Advertising Association have booked their big industry events consecutively in the same week in October, making it easier for attendees who have to travel to attend both events during the same trip. The Strategy Institute’s 6th Digital […]

2,500 New Locales For GoGo Cast

Sunday, May 29th, 2011

Gail Chiasson, North American Editor

Cranston, Rhode Island-based GoGo Cast Inc., offering dynamic content and digital merchandising in the digital-out-of-home space, has announced an in-store collaboration with Gulf Oil LP. The agreement calls for select installations of GoGo Cast’s industry-leading dynamic digital sign and advertising solutions in over 2,500 convenience store locations – to begin in this month.. GoGo Cast’s […]

The Way To Display Screen Breakfast Briefing

Saturday, May 28th, 2011

Adrian J Cotterill, Editor-in-Chief

The Screen are on tour in July i.e. not at their usual Breakfast Briefing location(s) and will be holding an event entitled ‘The Way To Display’ on Thursday 14th July 2011 between 9am – 12pm the day before the ‘The Event & Exhibiting Show’ opens its doors at The Business Design Centre, 52 Upper Street, […]

UK Buildbase In-Store TV

Saturday, May 28th, 2011

Adrian J Cotterill, Editor-in-Chief

Arena Digital Productions Ltd tell us of a a nice rollout for Saturn Communications ‘ConnectVision’ software and Samsung 400MXn-2 screens – an in-store TV system covering 145 Branches for Buildbase, one of the UK’s biggest builders merchants.

#FEPE Royal Opera House, Madrid

Friday, May 27th, 2011

Geny Caloisi

It wasn’t all work, work, work and ‘congress’ in Madrid these last few days as attendees at FEPE’s 52nd Congress had time to enjoy the Royal Opera House this evening (at least)… Ayuda Media System’s Madalyn Roker (on the left), our European editor Geny Caloisi in the middle and Ayuda Media System’s Natalia Rojas.

International Scala Conference

Friday, May 27th, 2011

Adrian J Cotterill, Editor-in-Chief

The International Scala Conference is being held 14th and 15th September 2011 in Noordwijkerhout (near Amsterdam) in the Netherlands.

Rapid TV News Digital Signage Roundtable

Friday, May 27th, 2011

Adrian J Cotterill, Editor-in-Chief

I believe that we are lucky enough in the industry to have in Intel Corporation, Harris Broadcast and NEC, three large corporates who care about the industry’s growth, education thereof and marketing (they are certainly supporters of ourselves, a whole myriad of industry events, seminars, conferences and big spenders at exhibitions). RapidTV and DailyDOOH, as […]

History Lesson At #FEPE

Friday, May 27th, 2011

Geny Caloisi

Greg Grimmer  from HMDG – UK opened his presentation ‘Out with the old and in with the new’ with a quote from Edmund Burke – ‘Those who don’t know history are destined to repeat it” and added “we are an industry full of research, we must not ignore it.’ Grimmer was focusing on how to use the […]

#FEPE More For More Using Media Wisely

Friday, May 27th, 2011

Geny Caloisi

There were good presentations yesterday here in Madrid at FEPE’s 52nd Congress and day two has really kicked off with what one could only call ‘fascinating presentations’ with the likes of Hamish Pringle from the IPA and Glen Wilson from Posterscope sharing some great insights into the OOH industry. “We have to think not about […]