DailyDOOH

Today, Tuesday, April 9, 2024 in Times Square the public are invited to play ‘Pong’ on the largest screem it has ever been played on. From 16:00 – 22:00 members of the public are invited to scan a QR code on a digital billboard to play Pong with another passerby. Whoever wins the game will […]

PATTISON Outdoor Advertising has acquired Outdoor Exposure, a prominent outdoor advertising company in Northern Ontario. We are told that this strategic move bolsters PATTISON’s outdoor inventory, strengthening its presence in key areas of Northern Ontario including North Bay and Sudbury. The acquisition will see 79 outdoor faces added to PATTISON’s Ontario inventory, in both static […]

Ushio Inc., a trusted leader in light sources and optical equipment for industrial processing, visual imaging, and life sciences, and parent company to Christie has announced the appointment of Takabumi Asahi as chief executive officer of Christie Digital Systems USA, Inc. Effective April 1, 2024, Asahi will assume his new role, succeeding Koji Naito. Asahi […]

Yvette Meijer has joined Wildstone as European Operations Director to drive the company’s next stage of European digitisation and growth. Yvette joins Wildstone with over 35 years’ of operations, procurement and management experience across the telco industry, having previously worked for Ericsson, Nokia, Colt Technology Services and most recently Cellnex Netherlands. At Cellnex, she served […]

Barry Frey, President and CEO, DPAA talks about “radical connectivity” and asks folks at his in-person events to “talk to someone you don’t know” and so it was last week, Wednesday March 27, at the DPAA’s fourth event in London where it continued its incredibly successful ‘Breakfast with Ad Leaders’ series. After Barry’s usual monologue […]

LinkNYC has announced a USD 20 million state-of-the-art upgrade program for its (once) groundbreaking digital OOH advertising network. The effort enhances LinkNYC’s ability to serve millions of New Yorkers with free Wi-Fi, content, and advertising as the program enters its ninth year. The initiative will introduce striking upgrades to enhance both the style and functionality […]

Fitness chain Gymbox is turning to the public to crowdsource the creative for its latest out-of-home advertising campaign celebrating London’s hedonistic lifestyle. The ‘Made for London Life’ campaign, which launched earlier this year, champions Londoners who live to burn the candle at both ends. It features a series of humorous lines poking fun at the […]

A new report from Outsmart, the trade body for the UK Out of Home advertising industry, finds that OOH is the most sustainable advertising platform for brands when compared to other major media. The findings, produced by KPMG, are outlined in ‘Low Carbon, Low Power: An analysis of OOH energy consumption and CO2 emissions’, published […]

Political advertising sometimes seems unavoidable and with the two major political parties in the US now having presumptive nominees in the Presidential race, brands looking to stay out of the fray likely have limited options. To address this issue, OUTFRONT Media (NYSE:OUT) has announced in key markets across the country, a ‘Political Avoidance Network’ which […]

JCDecaux has launched the Aspire, a newly designed, Digital Large Format portrait sign. The first site was unveiled in the busy inner-city suburb of Pyrmont in Sydney and is part of JCDecaux’s contract with Sydney Trains, the largest Out-of-Home contract in NSW. The stunning new format has been designed by internationally renowned Australian architects, Tzannes, […]