DailyDOOH

After a long and remarkably thorough selection process, the French industry now has a new name – ‘Digital Media’ – to replace the rather antiquated ‘l’affichage dynamique’, which originally referred to fleets of vans carrying static posters and driving around to make them ‘dynamic’. The industry association, the soon-to-be-renamed APCAD, started out with 60 possible […]

The Strategy Institute, Stuart Armstrong and I have a really great line up of speakers for delegates throughout the whole two days of the Digital Signage Investor Conference which is coming up in New York City in a week or so now. We will try and cover on these pages as many of the speakers […]

Recently Benetton, the famous italian brand, launched their project ‘Benetton Live Windows‘ that will become a new media to attract and inform customers about products and styles. It’s based on a large videowall made by high definition LCD. Actual installation looks very good on indoor installation (like in Milan’s Central train station shown here) but […]

As a brand ambassador to the Digital Content Circle and an opinionated so-and-so about most things it’s going to, come next week, give me great pleasure to spend the day with half a dozen content experts at RAM Vision’s new offices, just off of Carnaby Street, London and do nothing all day but talk ‘shop’. […]

Following a successful launch in the U.S., Magenta Research recently debuted the new Voyager Series in Australia at the Integrate 2010 Expo. Integrate Expo is a technology-focused event to introduce the most revolutionary products since the advent of AV and digital signage to the world’s major markets.

PlayNetwork, maurices and Sonicbids have partnered in looking for the next best independent female rockers in a nationwide talent search called ‘Small Town Sound.’ Duluth, Minnesota-based maurices, a leading small town specialty store and fashion authority, announced the launch of its Small Town Sound band search – in partnership with PlayNetwork of Redmond, Washington, and […]

Today was Digital Media day at Viscom Paris – at least as far as the conferences were concerned. APCAD President Marc Ballu confided that he’d been a little unsure at what level to pitch his presentation, since there was a wide spectrum of visitors with little in the way of advance information, knowing if any […]

Our initial thoughts on Viscom Paris was that the event itself was a little disappointing. The conferences however were quite good. Story up shortly.

Thursday, September 23rd sees Honda taking over Times Square to launch its national, multiplatform campaign introducing the new CR-Z Sport Hybrid coupe and using Clear Channel Spectacolor’s SpectacolorHD digital billboard as an integral element of the campaign. Honda will air a 3D video short about the CR-Z on the SpectacolorHD screen, which soars above the […]

Jeep brand and JiWire, San-Francisco, location-based mobile media company reaching the on-the-go audience, have partnered to launch a unique in-app advertising campaign through JiWire’s Wi-Fi Finder as part of Jeep’s Grand Cherokee national mobile campaign. The Wi-Fi Finder enables mobile users to find local hotspots through JiWire’s directory of more than 315,000 locations, offering a […]