DSE was great but it still feels like a technology show and it needs to do much more to raise its content profile. More than anything else though the show (like so many others) needs to get potential ‘buyers’ through the door – retailers, agencies and brands first and foremost.
In previous posts, written ostensibly whilst at the show, we suggested bringing the network / media owners’ pavilions to the front of the hall and getting rid of the (isolated) content pavilion altogether and distributing it around the rest of the floor – we would go one step further and start a ‘buddy system’ with content providers and other exhibitors teaming up to share content and make all the stands look slick.
Anyway for completeness sake here is a summary of all our reporting of / from the event…
Our live Tweets again proved popular so this is something we will be continuing when we can.
Press Releases / Announcements
We have a couple more DSE posts that will be filed by our contributors over the next few days and we will update this meta-post when they come along.