DailyDOOH

Microsoft has developed a new platform that allows advertisers to add colourful, two-dimensional barcodes to anything from marketing materials to computer games, and which directs consumers to specific Web sites when scanned using a mobile phone. The colorful 2D Microsoft Tags (in geometric or dotted design formats) transform offline marketing media – print advertising, billboards, […]

Craig Leiper, Managing Director, Ministry of Experience was kind enough to point this out to us – a series of advertisements for the Scottish Executive running on in-game billboards seen in Edinburgh on 19th July at the Scottish Modified Car Show 2009 Booked by Karen Wilding, Account Manager Kinetic Manchester and Danielle Stocks, Account Manager […]

This month, in the CEO Spotlight, we welcome Masafumi Yumikake, President and Chief Executive Officer of COMEL Co. in Tokyo. What is your background and how did you get into the digital out-of-home advertising and information business? I joined International Telecommunication Japan Co., Ltd. (now SOFTBANK TELECOM Corp.) in 1993, holding positions in corporate sales, […]

An in-store Miller Lite campaign described in an article here, includes a ‘Great Taste Guide for Grillmasters and Brew Lovers’ booklet, with coupons for Miller Lite, Tyson Foods and other brands, as well as USD 100 off a Char-broil infrared grill. This begs the question: How could the marketing “powers-that-be” utilize DOOH for this promotion? […]

If it looks like it, feels like it and smells like it, then it probably is… well Wikoohpedia looks like it, feels like it, but somehow doesn’t quite smell like the real thing…. just yet anyway! Available in English and Spanish, on the opening pages, it claims to be “the free, independent and neutral knowledge […]

Scandinavia’s largest do-it-yourself hardware store chain, XL-BYG, has launched a digital signage network in its stores after a three-month trial revealed revenue lifts resulting from the display screens. Nuppenau, a Scala Certified Partner in Denmark, was selected to implement the network that consists of more than 750 screens in more than 120 locations. Nicolai Aaboe, […]

Strategy Institute will be holding their 4th Annual Digital Signage Investor Conference in New York on Tuesday 6th October and Wednesday 7th October 2009 and there is a hell of a lot of good stuff that we’d pay dearly to listen to.

“But it is intriguing that it has opted to use digital signage in a way that is so far behind what other parts of Wal-Mart have already achieved” so says journalist Joanna Perry writing in an article in Retail Week entitled ‘Digital screens – retail has seen it all before‘ Proving, if indeed, proof were […]

This was an extension of the Transvision screen campaign created by Posterscope / Hyperspace which we didn’t manage to catch but here we see it running in London’s famous Piccadilly Circus Glaceau Vitamin Water made some ‘cool kids’ do the Conga but they could probably have made them do anything… Look carefully at the LED […]

Wine is the center of attention but media provides the sophisticated, comfortable ambiance to The Wine Loft’s growth strategy and here we see them having selected PlayNetwork as its provider of custom music programming. We’ve never been to a Wine Loft but as committed oenophiles we’d probably enjoy what is described as a “unique wine-centric […]