Archive for July, 2011

You My Queen Are Fairest Of All

Thursday, July 28th, 2011

Adrian J Cotterill, Editor-in-Chief

Do you think that traditionalists stand in front of mirrors and ask† “Spieglein, Spieglein, an der Wand / Wer ist die Schönste im ganzen Land?”. No? Well perhaps the modern day equivalent is for women to stand in front of this Tweet Mirror in fashion stores and ask “Facebook, Facebook on the web who is […]

Now We Are Truly Hello!

Thursday, July 28th, 2011

Adrian J Cotterill, Editor-in-Chief

No this is not yet another new client for David Fraser’s celebrity roster (though the Apprentice 2011 winner Tom Pellereau has recently signed to Frank PR for representation, joining the likes of Lord Sugar and Amscreen of course). It was someone at the latter organisation who sent us this photo to brighten up our day. […]

London DNA Conference

Thursday, July 28th, 2011

Geny Caloisi

The ‘DNA Conference’ launched its first gathering in July 14th in central London. The One-Day conference for the Digital Out-of-Home Interactive Entertainment (DOE) sector was hosted by the UK Trade & Investment (UKTI) – supporting the DNA initiative from their position of directing the Entertainment Economy initiative. Some of the people that assisted to the […]

Pearl Media’s PETCO Park Projection

Thursday, July 28th, 2011

Gail Chiasson, North American Editor

Pearl Media, specializing in out-of-home brand experiences, deployed a massive 3D projection on the side of San Diego’s PETCO Park recently to promote the launch of THQ’s upcoming new video game Saints Row: The Third. THQ is a developer and publisher of interactive entertainment software, based in Los Angeles County, California. Its products are sold […]

All Signs Point To …

Wednesday, July 27th, 2011

Adrian J Cotterill, Editor-in-Chief

No it’s not MediaS*&^ge but it’s similar and quite simply as bad as an Ecuadorian copper mine stock promotion. We won’t say who it is but the emails we are receiving via their PR firm put the long, long emails on a par with other pump and dump folks out there.

She Can’t Take Much More Captain!

Wednesday, July 27th, 2011

Adrian J Cotterill, Editor-in-Chief

“Someone has to go into the Jeffries Tube” shouted our Technical Director (because our servers were getting too hot or something along those lines) as we received huge traffic spikes as our two exclusives Wednesday went neck and neck for top billing; ‘Amscreen Hits Europe‘ and ‘City24/7 The Future Of Urban Media‘. And if anyone […]

Goodwood Festival Of Speed

Wednesday, July 27th, 2011

Adrian J Cotterill, Editor-in-Chief

Production AV fielded the largest temporary Christie MicroTiles display ever at the recent Goodwood Festival of Speed. Working for Twofour Digital, the Gloucester-based AV specialists commandeered no fewer than 270 Tiles, configured in a giant concave 30 x 9 display† to help car manufacturer Audi showcase its entire range. Production AV were brought in by […]

Amscreen Hits Europe

Wednesday, July 27th, 2011

Adrian J Cotterill, Editor-in-Chief

Amscreen, the UK’s largest nationwide digital media network owner, is expanding to foreign shores for the first time following a deal with BP Europe SE. The contract will see digital signage screens installed in forecourts across the continent initially in Germany, Poland, Luxembourg, Switzerland and Austria. In just two years Amscreen has established the UK’s […]

Laura Heads BBDO / Proximity Shopwork N.A.

Tuesday, July 26th, 2011

Gail Chiasson, North American Editor

CRI’s loss is Omnicom’s gain: After a short 18 months, Laura Davis-Taylor has left her position as vice-president of global retail strategy at Creative Realities to take on the top job at the new North American office of Omnicom’s BBDO/Proximity Shopwork, the company’s shopper division, which deals with anything and everything in the retail world. […]

You Don’t Have The Biggest Mr Primesight

Tuesday, July 26th, 2011

Adrian J Cotterill, Editor-in-Chief

Primesight, who up until recently didn’t have any digital in London were crowing early on Tuesday via Twitter the fact that they are now selling (we quote here because it was NOT accurate) “the UK’s biggest digital screen on the UK’s busiest road. #nameinlights! http://t.co/nm5WKf7” They are talking of course about the much maligned digital […]